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8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling...

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow...

2 May 2025

Could the UK cycling industry be showing signs of renewed momentum? Following a challenging period marked by falling sales and overstocked inventories, overall trends and sales figures from...

2 May 2025

The Netherlands is set to legalise electric scooters and other light electric vehicles on public roads from July 2025, provided they are registered and display a license plate.

30 Apr 2025

The ACT has welcomed the announcement of a parliamentary inquiry into e-bike products not meeting safety regulations, which has been launched “in context of dangerous low-quality e-bike...

29 Apr 2025

Edinburgh has been named the UK’s top city for bike commuting, with 10.00% of its workforce choosing to cycle to work, according to new research.

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

15 Apr 2025

Retail Crime Remains Alarming - Bira's Latest Survey Reveals Urgent Need for Action

11 Apr 2025

Bira has cautiously welcomed the Prime Minister's announcement this week on plans to put 'thousands of Bobbies back on the Beat' with a new neighbourhood policing guarantee.

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Latest #BikeIsBest campaign launched: We Can, You Can

Posted on in Business News , Cycles News

#BiBike Is BestkeIsBest's lastest marketing, We Can, You Can, is now live, with ads running on billboards across the UK - from Chiswick Towers on the M4 flyover to local bus shelters in major UK towns and cities. The ad is aiming to reach millions with the message cycling can be for all of us.

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

If you are a bike shop, you can register as a #BikeIsBest supporting shop here.

 

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