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Bike Is Best

2020 was an incredible year for everyday cycling. At the ACT, we're working hard to ensure that momentum continues. We're proud to announce that we're founding members of the #BikeIsBest campaign as a supporter.

Established by Fusion Media, the #BikeIsBest campaign is fuelling the bike boom by breaking down the barriers that prevent people from cycling like infrastructure, representation and access to bikes.

Research shows that for journeys between 1-2 miles in England, 60% are driven. These journeys, we believe, are the low-hanging fruit to start to build habitual cycling.

Bike shops have a crucial role to play in supporting new and returning cyclists, so the ACT is getting together with other industry leaders within the Cycling Marketing Board, as a #BikeIsBest partner, involved in two large scale media campaigns and research studies across 2021 designed to drive long term cycling growth.


Join the #BikeIsBest movement - it's free and easy!

Get involved with the national movement and help deliver new cyclists in the UK by signing up to support the #BikeIsBest campaign using the form below.

Businesses already subscribed to the ACT UK cycles community can register by logging in below.

If you're not already part of the ACT UK cycles community you create an account for free here


Show your support

Once you've signed up your shop will be displayed on The Cycling Experts website as a #BikeIsBest supporter.

You can also show your support for the #BikeIsBest campaigns in-store, on your website and on social channels.


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