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12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13...

11 Dec 2025

An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

The ACT has joined more than 50 organisations in signing a letter to transport secretary Heidi Alexander calling for clearer, measurable national targets for walking, wheeling and cycling in...

10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

Cycling Electric reveals Demo Day 2026 information following successful events this year

Posted on in Business News , Cycles News

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of events in 2025.

Cycling Electric Demo Day
Cycling Electric Demo Day

These test ride events give attendees the opportunity to compare electric bikes side-by-side on purpose-built cycling circuits, free from traffic. Plus, in 2026, the publisher and events company is set to bring in help for first-time riders in the form of an adult cycle trainer, helping those who haven’t ridden in a long time to familiarise themselves with the e-bike and cargo bike experience.

Whether you’re in the market for an e-bike or simply want to find out what it’s like to ride one, the Demo Day provides the opportunity to test-ride electric bikes from a variety of manufacturers, covering all price points. The bikes available to test will include commuter, folding, cargo, leisure, road bikes, gravel and kiddie carriers.

Event dates:

  • 19th April 2026, Lee Valley VeloPark, London 
  • 7th June 2026, The Brownless Centre, Leeds
  • 14th June 2026, Odd Down Cycle Track, Bath
  • 5th July 2026, Herne Hill Velodrome, London

Brands set to attend the 2026 series will be announced early next year. Last year’s brands included Tenways, Jorvik, Dolan, Velo de Ville, Raleigh, ARCC, Riese & Müller, Estarli and Benno.

Cycling Electric Editor Mark Sutton said: "Test riding plays an incredibly important role in the buying process and heading into our third year we’re further refining our events to better help people get started cycling again. I’ve seen the difference a demo can make in helping people understand how e-bikes ride, plus how owning an electric bike can unlock newfound freedoms and transport cost savings."

Commercial Director for Cycling Electric, Adrian Hogan, added: "Following the successful launch in 2024, this year’s series of Cycling Electric Demo Days gives brands the chance to connect with a nationwide audience of consumers who are actively looking to test and buy an e-bike. Last year’s events generated countless bike sales, and this year offers an even greater opportunity for brands to engage directly with potential customers across the UK."

Demo Day tickets cost just £9 for a single ticket or £11.50 for a ‘couple’ ticket that allows you and your partner or friend to ride together.

The ticket price includes:

  • Entry to a traffic-free circuit
  • Unlimited cycling for the day
  • The opportunity to test and compare a diverse range of electric bikes
  • The chance to speak with brand experts who are on hand to answer any questions
  • An opportunity to get help with training and technical tips
  • The demo day will run from 10am-4pm.

Please note: all riders must be over 18 years old and own e-bikes cannot be taken onto the track. Please bring your own helmet as there will be limited opportunities to borrow one on the day. Please also carry some ID on the day.

For more information and tickets for Cycling Electric Demo Days, follow this link.

To contact the event organisers email demodays@metropolis.co.uk, or to book your space on the track, contact Adrian.hogan@metropolis.co.uk

To find out more about Cycling Electric, go to cyclingelectric.com for more information.

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