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27 Feb 2024

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

27 Feb 2024

New research from the European Cyclists' Federation (ECF), a Brussels-based advocacy group, has confirmed that if a city has more bike lanes, more people will cycle. The results will give...

13 Feb 2024

2024 is well underway and we’re just around the corner from the Spring Statement and for the retail sector it’s pretty much business as usual…or is it?

13 Feb 2024

Fabian Hamilton MP, co-chair of the Walking and Cycling All-Party Parliamentary Group, has said that the Cycle to Work scheme "must be reformed".

13 Feb 2024

The British Independent Retailers Association (Bira) has called for a series of cost-saving measures in the next Budget to help boost business.

12 Feb 2024

People across England are missing out on a slew of health, wellbeing and environmental benefits due to half a century of “chronic underfunding” of its streets, according to Cycling...

12 Feb 2024

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over...

9 Feb 2024

Guy Opperman, the Minister for Roads and Local Transport at the Department for Transport, whose focuses among other things on cycling and active travel, has attended a meeting of...

2 Feb 2024

The Department for Transport (DfT) has published new information on how to safely purchase, charge and use e-bikes and e-scooters in an effort to improve consumer safety.

30 Jan 2024

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

Cycling Electric to host inaugural e-bike demo day.

Posted on in Business News , Cycles News

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

Bike battery

The closed-circuit event will give those considering buying an electric bike the chance to ride on tarmacked surfaces, away from traffic, enabling test riders to properly experience each bike’s characteristics, as well as learn about each bike’s functionality from each brand’s representatives.

On the day riders will be able to test-ride electric bikes from a plethora of premium and affordable manufacturers servicing segments ranging electric bikes for commuters, products for enjoying leisure time with the family, and even try out the latest cargo bikes capable of replacing the second car. 

Mark Sutton, Cycling Electric editor, said: “There’s little doubting that the test ride plays an incredibly important role in the buying process when it comes to choosing the right electric bike for your needs and what better place to experience your next steed than Lee Valley’s closed circuit VeloPark?

“I’ve seen time and time again the difference a demo can make in helping people understand first of all how e-bikes ride and secondly how they hold enormous potential to change the way we move day to day. I’m looking forward to helping our visitors find their next bike on the 28th of April.”

Among those brands confirmed to have fleets ready to ride are British e-bike designers Estarli, whose bikes have consistently performed well in reviews.

Attendees will also find affordable e-bike options from EBCO, Ridgeback, Ribble Cycles, and Tenways, as well as premium, highly customisable, bikes from Velo de Ville.

For potential customers not quite ready to commit to buying their own e-bike, electric bike subscription service provider Blike will also be exhibiting, with a fleet of its various bikes.

Adrian Hogan, sales director for Cycling Electric, added: “Having organised over twenty Cyclist Track Day events, we’ve seen how impactful demos can be in driving bike sales.

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