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13 Sep 2025

With D2C bike brands facing significant headwinds, local bike have seen modest but real improvements in profits and prospects. Partnerships like ACT and Bikmo are helping independents strengthen...

5 Sep 2025

The average cycle trip in England lasted 24 minutes in 2024, remaining consistent with the previous year, new figures from the National Travel Survey have revealed.

4 Sep 2025

A panel event hosted by ACT Director Jonathan Harrison will focus on retailer experiences and how they are adapting to a number of challenges within the sector at this year’s inaugural...

3 Sep 2025

Cycling just two miles to work can improve heart health by up to 30 per cent compared with driving, new research has shown.

3 Sep 2025

The UK is far behind most European countries in e-bike sales, according to new research from ACT member Paul's Cycles.

2 Sep 2025

A barber's shop in Northern Ireland has proved that it's a cut above the rest by picking up the inaugural Love Your High Street Award 2025, following a public vote that attracted over 2,230...

29 Aug 2025

Pre-registration has now opened for the very first Cycling Industry News Live (CIN Live) show, taking place on Sunday 14 and Monday 15 September 2025 at NAEC Stoneleigh, Warwickshire.

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month...

20 Aug 2025

Cycling and active living charity Sustrans has claimed there is strong evidence that a lack of infrastructure is the biggest barrier to getting more people on bikes in Northern Ireland.

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.

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Show us your support for the #BikeIsBest movement - it's free and easy!

Posted on in Business News , Cycles News

SeBike Is Bestnd in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels. 

2020 was an incredible year for everyday cycling. At the ACT, we're working hard to ensure that momentum continues. We're proud to announce that we're founding members of the #BikeIsBest campaign as a supporter.

Established by Fusion Media, the #BikeIsBest campaign is fuelling the bike boom by breaking down the barriers that prevent people from cycling like infrastructure, representation and access to bikes.

Bike shops have a crucial role to play in supporting new and returning cyclists, so the ACT is getting together with other industry leaders within the Cycling Marketing Board, as a #BikeIsBest partner, involved in two large scale media campaigns and research studies across 2021 designed to drive long term cycling growth.

 

Have you received your #BikeIsBest x ACT promo pack?

ACT members were recently sent out a #BikeIsBest promo pack in the mail, which included a window sticker, a poster and an introductory letter.

We'd love to see your support for the campaign; send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels! Email your photos into info@theact.org.uk.

Bike shops can also get involved by signing up to support the #BikeIsBest campaign at cycleassociation.uk/bikeisbest.

Once you've signed up your shop will be displayed on The Cycling Experts website as a #BikeIsBest supporter.

You can also show your support for the #BikeIsBest campaigns in-store, on your website and on social channels.

 

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