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29 Oct 2026

The E-Bike Summit will return to London on 26 April 2027, with the E-Bike Positive campaign, co-managed by the Association of Cycle Traders (ACT) and the Bicycle Association (BA), confirmed as a...

28 Oct 2026

Cytech technical three, the highest attainable qualification in professional cycle maintenance within the Cytech syllabus, is now available through training provider Life Cycle.

28 Oct 2026

ACT parent company, Bira's CEO Andrew Goodacre has hailed the Budget’s business rates announcements as a win for independent retailers.

27 Oct 2026

A new advice article from Cycling Electric editor Mark Sutton looks at the pitfalls consumers can face when buying an e-bike through mass online marketplaces such as...

27 Oct 2026

A leading criminologist has warned that shop thieves are now stealing to order, with demand for stolen goods driving the crime.

26 Oct 2026

A health food shop barely a year old has beaten a record field of nominations to be named high street shop of the year.

26 Oct 2026

A new survey of food delivery riders has highlighted the extent to which modified and converted e-bikes are being used in the gig economy, alongside gaps in riders’...

26 Oct 2026

A Cycling UK-led campaign against Merseyrail’s proposed ban on non-folding e-bikes is gathering momentum, with the organisation urging riders and supporters to...

22 Oct 2026

Bira is urging businesses of all sizes to check their websites are protected, following a warning about a critical security flaw affecting PHP.

21 Oct 2026

Independent retailers, including cycle shops and IBDs, face a looming cost crisis unless the Chancellor acts in the Budget, ACT parent company Bira has warned.

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Show us your support for the #BikeIsBest movement - it's free and easy!

Posted on in Business News , Cycles News

SeBike Is Bestnd in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels. 

2020 was an incredible year for everyday cycling. At the ACT, we're working hard to ensure that momentum continues. We're proud to announce that we're founding members of the #BikeIsBest campaign as a supporter.

Established by Fusion Media, the #BikeIsBest campaign is fuelling the bike boom by breaking down the barriers that prevent people from cycling like infrastructure, representation and access to bikes.

Bike shops have a crucial role to play in supporting new and returning cyclists, so the ACT is getting together with other industry leaders within the Cycling Marketing Board, as a #BikeIsBest partner, involved in two large scale media campaigns and research studies across 2021 designed to drive long term cycling growth.

 

Have you received your #BikeIsBest x ACT promo pack?

ACT members were recently sent out a #BikeIsBest promo pack in the mail, which included a window sticker, a poster and an introductory letter.

We'd love to see your support for the campaign; send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels! Email your photos into info@theact.org.uk.

Bike shops can also get involved by signing up to support the #BikeIsBest campaign at cycleassociation.uk/bikeisbest.

Once you've signed up your shop will be displayed on The Cycling Experts website as a #BikeIsBest supporter.

You can also show your support for the #BikeIsBest campaigns in-store, on your website and on social channels.

 

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