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26 Mar 2026

Bira has welcomed the government's £319 million investment in high street revitalisation, while warning that without reform of business rates and action on overseas imports, many high...

19 Mar 2026

This one's sobering: 42% of small businesses reported a cyber breach in 2024, according to the National Cyber Security Centre. And it's not just massive corporations being targeted. It's small,...

19 Mar 2026

The Chancellor held a roundtable discussion on a future high street strategy last week, with Bira the sole voice representing smaller retail businesses. Read an update on Bira's place at a...

18 Mar 2026

An independent bike shop is refusing to sell or repair e-scooters over concerns about how they are being used, with the area’s police force backing the call and urging others to follow...

17 Mar 2026

Walking, wheeling and cycling across the Liverpool City Region are saving the NHS £53.8 million every year, according to the latest Walking and Cycling Index, with cycling playing a key...

13 Mar 2026

Findings from consumer rights publication Which? add to calls from the E-Bike Positive campaign to better scrutinise these sites and promote quality e-bikes from reputable manufacturers and...

6 Mar 2026

The Metropolitan Police have seized more than 50 illegal e-bikes during a two-day crackdown in London as part of a wider effort to tackle crime linked to illegally modified electric bikes.

5 Mar 2026

ACT parent company Bira has warned that the Chanellor's Spring Statement offered no new support for high street businesses, as rising tensions in the Middle East threaten to push up energy...

4 Mar 2026

The UK cycle industry were brought together at COREbike 2026, with retailers, distributors and industry partners gathering for several days of meetings, networking and product showcases.

3 Mar 2026

A Scottish bike repair shop and cafe has recently moved premises into a bigger unit thanks to a growth in business, with the local council noting the positive impact it would have on the local...

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Show us your support for the #BikeIsBest movement - it's free and easy!

Posted on in Business News , Cycles News

SeBike Is Bestnd in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels. 

2020 was an incredible year for everyday cycling. At the ACT, we're working hard to ensure that momentum continues. We're proud to announce that we're founding members of the #BikeIsBest campaign as a supporter.

Established by Fusion Media, the #BikeIsBest campaign is fuelling the bike boom by breaking down the barriers that prevent people from cycling like infrastructure, representation and access to bikes.

Bike shops have a crucial role to play in supporting new and returning cyclists, so the ACT is getting together with other industry leaders within the Cycling Marketing Board, as a #BikeIsBest partner, involved in two large scale media campaigns and research studies across 2021 designed to drive long term cycling growth.

 

Have you received your #BikeIsBest x ACT promo pack?

ACT members were recently sent out a #BikeIsBest promo pack in the mail, which included a window sticker, a poster and an introductory letter.

We'd love to see your support for the campaign; send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels! Email your photos into info@theact.org.uk.

Bike shops can also get involved by signing up to support the #BikeIsBest campaign at cycleassociation.uk/bikeisbest.

Once you've signed up your shop will be displayed on The Cycling Experts website as a #BikeIsBest supporter.

You can also show your support for the #BikeIsBest campaigns in-store, on your website and on social channels.

 

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