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10 Feb 2026

The global Cytech training network says it’s strengthening its reach with the opening of its first-ever training facility in Wales. 

4 Feb 2026

Cycling campaigners have criticised the BBC for publishing a “one-sided” report on e-bike pavement parking that blamed riders while overlooking other pedestrian hazards.

4 Feb 2026

British Transport Police (BTP) have abandoned a controversial policy that meant officers would not investigate bicycle thefts if a bike had been left outside a railway station for more than two...

3 Feb 2026

Cycling governing bodies have called on the Government to commit £30 million in targeted public investment to deliver what they describe as “transformational” benefits for...

29 Jan 2026

The government's decision to give pubs a 15% business rates discount while excluding independent retailers is a "poor decision based on politics rather than what is good for the local economy",...

27 Jan 2026

For most cycling businesses operating a workshop, public and products liability isn't optional. It's critical. Joanna Evans, Head of Bikmo for Business, explains in the next installment of a...

16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

Independent retailers across Scotland have been left disappointed by the Scottish Budget, with Bira warning that the measures announced fall short of what is...

15 Jan 2026

ACT service partner Bikebook has featured alongside the most promising startup businesses of 2026 in the long-running Startups 100 Index, an annual list celebrating the UK’s most...

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Show us your support for the #BikeIsBest movement - it's free and easy!

Posted on in Business News , Cycles News

SeBike Is Bestnd in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels. 

2020 was an incredible year for everyday cycling. At the ACT, we're working hard to ensure that momentum continues. We're proud to announce that we're founding members of the #BikeIsBest campaign as a supporter.

Established by Fusion Media, the #BikeIsBest campaign is fuelling the bike boom by breaking down the barriers that prevent people from cycling like infrastructure, representation and access to bikes.

Bike shops have a crucial role to play in supporting new and returning cyclists, so the ACT is getting together with other industry leaders within the Cycling Marketing Board, as a #BikeIsBest partner, involved in two large scale media campaigns and research studies across 2021 designed to drive long term cycling growth.

 

Have you received your #BikeIsBest x ACT promo pack?

ACT members were recently sent out a #BikeIsBest promo pack in the mail, which included a window sticker, a poster and an introductory letter.

We'd love to see your support for the campaign; send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels! Email your photos into info@theact.org.uk.

Bike shops can also get involved by signing up to support the #BikeIsBest campaign at cycleassociation.uk/bikeisbest.

Once you've signed up your shop will be displayed on The Cycling Experts website as a #BikeIsBest supporter.

You can also show your support for the #BikeIsBest campaigns in-store, on your website and on social channels.

 

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