Love to Ride & The ACT
Posted on in Business News , Cycles News
Getting more people on bikes and using their local bike shops is a goal shared by Love to Ride and the ACT, and in partnering together we can work towards a better cycling future.
Who are Love to Ride?
Love to Ride are global leaders in behaviour change for cycling, getting more people on bikes by encouraging, incentivising and rewarding riding through their online platform.
Working closely with Local and Combined Authorities, employers and advocacy groups, they have engaged over 415,000 people and 25,000 workplaces worldwide, helping 73,000 people to get back on their bikes. Everyone is invited, whether they ride every day or haven't been on a bike in years.
Find out more about their events and what they do by visiting our website.
How does it benefit local bike shops?
As well as the whole community benefiting from getting more people on bikes, Love to Ride recognise the importance of local bike shops to strong cycling communities.
In 2018 they put £40,000 directly into the tills of IBDs and wherever they are funded to deliver local programmes they work closely with local shops to promote their products and services to the community.
Each event they run gets more people on bikes and more people through the doors of local bike shops. It's a win win.
How can you get involved?
We're encouraging all of our members to get involved with Love to Ride and to promote it to their customers and communities.
The next event is Bike Week, taking place between 8th-16th June 2019.
By promoting Love to Ride events through your channels you're giving existing customers a platform through which to encourage their friends, family and colleagues to ride, and more people on bikes is good for all of us.
On top of this, if people have heard about Love to Ride from you they are more likely to name you as their preferred local bike shop if they win a prize voucher, putting money directly into your till. Why wouldn't you get involved?
