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31 Jan 2025

The UK Government has decided not to go ahead with proposals to increase the maximum power output of e-Bikes to 500W and to permit throttle assistance following a lengthy consultation process.

23 Jan 2025

ACT parent company Bira is calling for urgent government intervention following disappointing December retail figures, which show sales volumes fell by 0.3% following a modest 0.1% rise in...

22 Jan 2025

Cytech's Australian training provider The Bicycle Academy,  which delivers their courses in Brisbane, Sydney, Melbourne, Adelaide and Perth, paid visits to UK Cytech centres late last year...

21 Jan 2025

The ACT is set to deliver a seminar at both the North and South iceBike* events discussing the current challenges and opportunities facing the UK cycle industry.

17 Jan 2025

The ACT has teamed up with employment law, HR, and health and safety experts WorkNest as the association's new legal partner.

10 Jan 2025

The ACT have presented a formal complaint to the BBC, with Director Jonathan Harrison claiming the program was misrepresentative and made "incorrect claims about regulations".

9 Jan 2025

ACT parent company Bira has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs...

18 Dec 2024

Director of the ACT Jonathan Harrison has praised the "resilience and adaptability" of the ACT and its members in an end of year message.

17 Dec 2024

UK bicycle retailers are set to benefit from a groundbreaking partnership between the ACT and Bikmo Cycle Insurance, offering a new revenue stream and competitive edge in the increasingly...

16 Dec 2024

Transport for London (TfL) has launched a new policy aimed at tackling the issue of irresponsible dockless e-bike and e-scooter parking across designated areas of London.

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Latest #BikeIsBest campaign launched: We Can, You Can

Posted on in Business News , Cycles News

#BiBike Is BestkeIsBest's lastest marketing, We Can, You Can, is now live, with ads running on billboards across the UK - from Chiswick Towers on the M4 flyover to local bus shelters in major UK towns and cities. The ad is aiming to reach millions with the message cycling can be for all of us.

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

If you are a bike shop, you can register as a #BikeIsBest supporting shop here.

 

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