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1 Apr 2025

Bira has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

26 Mar 2025

ACT parent company Bira has said the Chancellor's Spring Statement delivered today has failed to address the "perfect storm" of cost pressures facing independent retailers across the UK,...

25 Mar 2025

ACT parent company Bira has outlined its key priorities ahead of the Chancellor's Spring Budget statement.

24 Mar 2025

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21 Mar 2025

UK cycle industry trade bodies the Bicycle Association (BA) and Association of Cycle Traders (ACT) have issued a joint message to cycle retailers who may be considering fitting e-bike conversion...

20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

20 Mar 2025

Cytech, the internationally recognised training and accreditation scheme for bicycle mechanics, have partnered with Bristol-based charity Life Cycle to offer a range of bicycle mechanic...

19 Mar 2025

A lot of cycling retailers would consider managing inventory the most crucial aspect of running a shop, investing significant effort and time into keeping on top of stock. However, high street...

19 Mar 2025

The Office for Product Safety and Standards (OPSS) has translated its e-bike and e-scooter safety guidance videos into multiple languages to improve accessibility for delivery riders and other...

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Independent, Retailer, Cyclesense, Rebrand, Online, Growth, bike, shop, local, nationally, cycling, national, ecommerce

Posted on in Business News , Cycles News

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

Recyk yBike Fundraiser

The store, which is a member of ACT and the British Independent Retailers Association (Bira), has revealed the fresh visual identity which it says will embrace the future, while still honouring its roots as a family-run business.

Established in 1991 by David Stainthorpe, CycleSense is recognised as the oldest and largest independent retailer on Tadcaster High Street in Yorkshire. The store’s rebrand is part of a strategic effort to connect its e-commerce platform, which has expanded nationally in recent years, with a personalised local service that Tadcaster residents have come to expect.

John Stainthorpe, who now runs the business alongside his brother Paul after their parents retired in 2020, said: “Our new identity reflects both where we’ve come from and where we’re headed. We’re a family business rooted in Tadcaster, but also one that’s growing rapidly through our online presence.

“Our online business has really taken off, and we want the new look to reflect the trust and quality people associate with Cyclesense, whether they visit us in-store or online.”

The rebrand arrives at a pivotal moment for Cyclesense, which started as a modest market stall with just £600 worth of stock, as the shop continues to grow it’s digital platforms. The independent retailer has also expanded its presence on Tadcaster high street, having moved to a bigger premises from its original unit in 2001 as well as opening a specialist kids bike showroom.

The British Independent Retailers Association (Bira) is a membership group supporting independent shops, hospitality and service retail businesses throughout the UK. Bira brought ACT into its group of retailers earlier in March 2023.

For more information and to view the new branding, visit www.cyclesense.co.uk or visit the high street stores in Tadcaster.

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