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24 Jun 2026

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for...

22 Jun 2026

Shared e-bike operator Lime has been hit with more than £140,000 in fines after its users were found to be the worst offenders for poor parking in the Royal Borough...

18 Jun 2026

Cycling industry leaders and campaigners have given a mixed response to the Government’s new £4.5 billion Cycling and Walking Investment Strategy (CWIS3), with some describing it as...

15 Jun 2026

If you stock e-bikes, you may need to re-read your policy because a generic shop or retail insurance policy is unlikely to cut it these days. Unless you have a policy designed to accommodate...

12 Jun 2026

The first ever Local Bike Shop Week has been hailed a major success, as the Association of Cycle Traders Director made a personal visit to present the inaugural Local Bike Shop Awards winner...

11 Jun 2026

Local Bike Shop Week has delivered a successful nationwide campaign, bringing together major cycling media, leading industry partners and, most importantly, independent bike shops across the UK...

10 Jun 2026

ACT parent company Bira has published its latest retail crime survey, with findings that paint an increasingly urgent picture of the pressures facing independent businesses across the UK.
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5 Jun 2026

Long-standing ACT partner V12 Retail Finance has been announced as sponsor of the Retailers Category at the BikeBiz Awards 2026, reinforcing its continued support for cycle retailers across the...

3 Jun 2026

ACT parent company Bira has warned that soaring business costs have gutted the entry-level jobs that once gave young people their first step into work, as government figures confirm the number...

1 Jun 2026

E‑Bike Positive has entered a new phase with the introduction of its updated Retailer Commitment, as the scheme prepares for a full public launch this summer.

Independent retailers welcome government action on VAT fraud but urge swift progress

Posted on in Business News , Cycles News

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for UK retailers, including those in the cycling sector, while urging ministers to move quickly from consultation to implementation.

VAT Rules
wutzkoh/stock.adobe.com

Bira, which has been campaigning on the issue for more than 18 months, said it was pleased to see action on extending online marketplace VAT liability rules to UK-based businesses, helping to address unfair competition faced by compliant retailers, particularly felt in the bike retail sector with illegal e-bikes a major concern for the industry in recent times.

Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "We are pleased that the Treasury has acted on our campaign to streamline the rules on VAT charges for online marketplaces. This proposal goes some way towards evening up the playing field for UK high street retailers who have been fighting for survival against unfair competition.

"The current regime has long been ripe for reform. Honest retailers who pay the correct taxes should not be disadvantaged by businesses that exploit complexity in the system or fail to meet their VAT obligations.

"We welcome the consultation and will engage fully with the process. The government has recognised that VAT non-compliance can distort competition and disadvantage legitimate businesses, both online and on the high street.

"We already have a system in place for overseas sellers using online marketplaces, which demonstrates that marketplace responsibility can work effectively. We hope the consultation proceeds as quickly as possible and leads to practical measures that support compliant retailers without creating unnecessary burdens."

Bira will respond to the consultation on behalf of its members and continue to campaign for measures that ensure fair competition between online and high street retailers.

The association has consistently called for stronger action to tackle VAT fraud and create a level playing field for responsible retailers.

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