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26 Sep 2022

Following the Chancellor’s mini-budget last week, the retail industry has been reacting to the support package for small businesses and independent shops….including some of the...

22 Sep 2022

More than £1.2 million has been paid out to cyclists who have fallen off their bike on Edinburgh's tram lines over the last decade.

22 Sep 2022

This Thursday, September 22nd is World Car Free Day, an annual worldwide event that gives communities the chance to imagine a life without traffic. It also encourages families to come together...

21 Sep 2022

The Association of Cycle Traders has welcomed the government’s announcement that it will be funding support for business energy bills over the next six months.

20 Sep 2022

Bike for Good, the Glasgow-based cycling charity and social enterprise, today announced its partnership with Cytech the internationally recognised training and accreditation scheme for bicycle...

20 Sep 2022

There is a growing movement demanding that roads be made safer for children to cycle to school, with local authorities being called on to redesign local roads and neighbourhoods to provide safer...

20 Sep 2022

Travel insurance comparison site, Comparethemarket, has compiled a list of the top 20 most Instagrammed cycling routes across Europe as inspiration for an exciting cycling break.

15 Sep 2022

BIES Retail has created a visual toolkit for all organisations, and the public sector during this time of mourning to show the country speaking with one voice of unity.

14 Sep 2022

The owner of a butcher ‘s shop in Ballater, Aberdeenshire has told the Daily Record of his shock at the death of the Queen, who was an often-seen figure in the town near Balmoral.

12 Sep 2022

The owners of a coffee shop in Kent have wanted that they may need to increase the price of coffees to £14 each to meet their rising energy costs.

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How to run winning social media competitions and Instagram giveaways

Posted on in Business News , Cycles News

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those all-important terms and conditions, to get the most from your comps. Maybe* have enlisted the support of Di Coke.

Di is the Social Media Competition Queen. There is very little that she does not know about social media competitions, and she's put all that knowledge into these videos, checklists, and a workbook that guides you through how to run your own competitions.

Why run social media competitions?

Social media competitions and Instagram giveaways help create brand awareness and a desire for your product or business. Running contests will build a captive audience of customers who have an interest in your brand or business. Giveaways are naturally viral because people love winning prizes, and like to share giveaways with their friends by tagging or sharing in stories.

You'll find all the know-how you need to get up and running with a social media competition in our free workbook that you can collect at the bottom of this page.

How to run a social media competition

For social media competitions and Instagram giveaway inspiration, Maybe* sat down with Super Lucky Di to host two tutorials you can watch in your own time. Split into two parts, you can see all her steps in action, as well as real-life examples of social media competitions you'll want to copycat.

'How to run an Instagram competition: Part 1' with Super Lucky Di



Following the rules

There are clear rules for running Instagram giveaways and any competitions in the UK are governed by the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA). When running your social media comp, you'll also need to make sure you've got clear and legal terms and conditions.

Giveaway checklist

There are ten steps to running a killer social media comp or Instagram giveaway. Di's broken each one out for you in her workbook.

  1. Decide on a goal for your competition. Are you looking to grow followers or engagement?

  2. Choose a relevant prize. You could choose one item, or several smaller value items to optimise entries.

  3. Set entry criteria. What do you want people to do to enter?

  4. Determine the format of your giveaway. Will you ask people to follow you, tag a friend or sign up to receive emails? There are multiple options to choose from but you want to keep it simple.

  5. Write clear instructions so people know exactly what to do.

  6. Add terms and conditions. The all important legal bit keeps things fair and keeps you out of trouble.

  7. Create graphic. A show stopping, scroll stopping image will help promote your social media competition.

  8. Promote giveaway. Take to your social media channels to let everyone know your competition is live.

  9. Select and contact winner. Once the comp is closed, you'll need to select and contact your winner.

  10. Get the prize to the winner. It's not over until the prize is in the hands of your lucky winner, so make sure you fulfil the prize in a timely fashion.



Still need a bit more? Di's workbook at the bottom of this page gets into all the details so you can learn how to master each step of your social media competition.

'How to run an Instagram competition: Part 2' with Super Lucky Di

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount.

Find out more about how Maybe* can benefit your business here.

 

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