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Results: 11-20 of 2418


22 Nov 2022

The IRC has joined bira and other retail trade associations in backing the ‘Colour Friday’ alternative to this week’s Black Friday sales.

21 Nov 2022

Shop owners in Earlsfield, Wandsworth are teaming up in the run-up to keep the high street busy in the run-up to Christmas. With the cost-of-living crisis affecting independent shops, the...

21 Nov 2022

During this festive period, V12 want to increase the support available to you and your customers. From this Friday their Customer Services, Underwriting and Validations teams will be operating...

18 Nov 2022

Dave Wilsher ex-ACT Director wins Family Business of the Year at the Kent Invicta Chamber of Commerce awards.

17 Nov 2022

Retail and small business organisations have given a cautious welcome to business-focused aspects of the Chancellor’s Autumn Statement.

17 Nov 2022

Cycle retailers around the UK facing up to the imminent challenges of recession will need to stay one step ahead of the curve to survive. Now is the time to benefit from being part of something...

15 Nov 2022

Belfast City Council is seeking expressions of interest to provide publicly accessible secure cycle storage facilities across the city.

15 Nov 2022

New research from Research Nester has forecast that between now and 2033, the global bicycle market could reach an estimated value of approximately $130 billion, by expanding at a compound...

14 Nov 2022

Ahead of the Chancellor’s Autumn Statement this week, retail expert Mary Portas called on the Government to rethink business rates and VAT to help struggling retailers.

10 Nov 2022

A new report by Ankorstore and retail consultant Mary Portas has found that 94% of independent retailers want the government to act in next week’s budget to preserve the UK’s high...

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#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News , Cycles News , Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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