This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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Results: 11-20 of 1838


14 Feb 2020

The IRC are delighted to announce a rebranding of the Best Small Shops competition to celebrate the fast-paced level of growth and to further amplify the competition

6 Feb 2020

Email the ACT by 11am on Friday 7th February to attend the APPGCW Cycling & Walking showcase taking place on the 11th February in Parliament.

6 Feb 2020

How big brands are turning the traditional retail model it on its head.

5 Feb 2020

On Friday the UK left the EU, but what does this mean for IBDs?

5 Feb 2020

Cytech is also making a return to the show, staffed by the experts who train the world's professionals to offer support and advice about everything technical.

29 Jan 2020

On Friday 31st January Indie Retail will be launching a monthly newsletter to be sent out to subscribing independent shops.

29 Jan 2020

The Department for Business, Energy and Industrial Strategy has announced that it will introduce new Parental Bereavement Leave and Pay Regulations.

29 Jan 2020

The government will increase police funding bymore than £1.1 billion for 2020-21, representing the largest funding increase for the police in ten years.

29 Jan 2020

UK Cytech training provider ATG Training is to become known as Activate Cycle Academy. This name change and rebrand is the final piece of the Activate Learning group takeover which began in 2016...

21 Jan 2020

The ACT are back at iceBike* for 2020 and will be on hand to explain to IBDs how Ride it away retail finance partner V12 can help to maximise sales and profits

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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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