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13 Nov 2025

The ACT will exhibit at COREbike for the first time in 2026, further strengthening its presence across the UK cycle industry.

11 Nov 2025

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan...

7 Nov 2025

Britain's independent retailers, including those in the cycling retail sector, are calling on Chancellor Rachel Reeves to use the autumn budget to restore...

6 Nov 2025

An investigation by Cycling Electric has uncovered that major retailers including Argos, Very.co.uk, and eBay are listing products marketed as ‘electric...

29 Oct 2025

A new long-awaited cycle lane through Marylebone in London has been approved despite strong opposition from local councillors, parents and residents worried about safety and traffic impacts.

28 Oct 2025

Thousands of riders across the UK joined Cycling UK’s Glow Rides to call for safer cycling and walking routes that reflect women’s needs and experiences.

27 Oct 2025

Richmond Council’s new £664,000 cycle parking hub at Richmond Station has been met with ridicule from cyclists who say it’s inaccessible and poorly designed.

17 Oct 2025

A shocking 83% of independent retailers say theft has worsened over the past year, whilst the vast majority of crimes now go unreported due to lack of police response, according to ACT parent...

14 Oct 2025

ACT member Cyclo Monster has been recognised by local media for its commitment to keeping Derby’s cycling scene independent, community-focused and thriving.

10 Oct 2025

Cycling experts have shared their top tips in a new Guardian feature revealing how simple maintenance habits can extend the life of a bike and save riders from costly repairs.

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ACT parent company Bira welcomes Chancellor's action on unfair trade practices

Posted on in Business News , Cycles News

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

Chancellor Trade

This announcement, made by Chancellor Rachel Reeves this week, represents a significant step forward in addressing concerns that Bira has consistently raised on behalf of its members.

Bira has been campaigning for independent retailers, including many in the cycling sector, over concerns about the damaging impact of cheap imports entering the UK duty-free and often avoiding VAT, creating unfair competition with responsible UK-based retailers.

The Chancellor's decision to review the customs treatment of Low Value Imports – which currently allows goods valued at £135 or less to be imported without paying customs duty – directly addresses one of our key concerns. This system has disadvantaged British retailers by allowing international companies to undercut them, affecting high streets and specialist sectors like independent bike shops across the nation.

Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "This announcement validates what Bira has been pushing for on behalf of its members. Since our October conference, the association has been working closely with BHETA and RAVAS – organisations aligned with Bira's thinking – to bring these issues to the government's attention. It is pleasing that the government has been listening and is now taking action.

"While this announcement is welcome, Bira urges the government to act quickly and decisively. The association will continue to push on these issues as it looks to protect the interests of hard-working independent retailers across the UK."

The government's package of support includes increased assistance for businesses to report unfair practices, improved monitoring of trade data, and an acceleration of measures to deter import surges. These steps will help protect independent retailers, including cycle shops, who form the backbone of our high streets and local communities.

Beyond the issue of duty-free imports, Bira continues to advocate for action on VAT avoidance. Online marketplaces must be held accountable for collecting VAT from sellers, as they are legally responsible for doing so. The safety concerns associated with many imported products, such as those related to cycling equipment, also remain a significant issue that requires addressing.

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