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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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ACT parent company Bira warns of 'Atrocious April' as shop price inflation rises

Posted on in Business News , Cycles News

Bira has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

London Street Night

Speaking about the report, which can be downloaded from the BRC website, Bira highlighted that while overall shop prices remain in deflation, the acceleration of food inflation poses significant challenges for both retailers and consumers, including independent cycling retailers, who continue to navigate a difficult trading environment.

Also reported:

    • Shop price inflation increased to -0.4% year on year in March, against a decline of -0.7% in February. This is above the 3-month average of -0.6%.
    • Non-Food inflation increased to -1.9% year on year in March, against a decline of -2.1% in February. This is in line with the 3-month average of -1.9%.
    • Food inflation increased to 2.4% year on year in March, against growth of 2.1% in February. This is above the 3-month average of 2.0%.
    • Fresh Food inflation decreased to 1.4% year on year in March, against growth of 1.5% in February. This is above the 3-month average of 1.3%.
    • Ambient Food inflation increased to 3.7% year on year in March, against growth of 2.8% in February. This is above the 3-month average of 3.0%.
Andrew Goodacre, CEO of Bira
Andrew Goodacre, CEO of Bira

Andrew Goodacre, CEO of Bira, said: "The retail market continues to show a concerning split with essential categories such as food showing increased inflation while non-essential sectors are forced into deflation to drive sales. Food inflation has a disproportionate impact on consumer spending habits, significantly reducing demand for non-food items that many independent retailers specialise in.

"We're facing what can only be described as an 'Atrocious April' for independent retailers. Non-food shops, including independent cycling retailers, are already experiencing deflation and reduced margins, and will now see costs rise by inflation-busting amounts – business rates up by 140% and the National Living Wage increasing by 6.7%. The Spring Statement did nothing to bolster consumer confidence. It's an 'Awful April' for consumers, but an even more atrocious one for independent retailers."

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