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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Cycle to Work scheme provider Gogeta reports significant increase in employer sign-ups

Posted on in Business News , Cycles News

Cycle to Work scheme provider Gogeta has reported a significant increase in the number of employers signing up to its scheme.

Recyk yBike Fundraiser

The provider, which is endorsed by the ACT, has announced an 800% increase in the amount of companies enrolling into the scheme, while also reporting a 1000% year-on-year growth in the value of Cycle to Work vouchers.

In addition to this notable rise, retailer recommendations accounted for over 80% of new employers joining Gogeta’s scheme, which aims to be fairer to independent retailers by charging a lower commission rate for sign-ups than traditional schemes.

Jonathan Harrison, Director of the ACT, said: "One of ACT's key priorities is improving the cycle to work scheme for retailers. We've been advocating for better terms, including the removal of the mandatory acceptance of vouchers on all bicycles, even discounted ones, and prohibiting retailers from passing surcharges onto customers to cover high commission fees.

“The ACT has consistently argued that these restrictions unfairly disadvantage retailers, often leading to financial losses on transactions. While we're pleased with the progress we've made, we recognise that more improvements are required. Gogeta proves that it's possible to create a cycle to work scheme that is both fair to retailers and provides the best value for customers."

Gogeta, which was founded by former bike retailer Barry Scott in order to address the high commission fees charged by traditional cycle-to-work scheme providers, charges retailers 3% commission which the company states will allow cycle traders to not have to pass on extra costs to customers that sign up to Gogeta’s scheme.

Barry Scott said: “Our aim has always been to create a cycle to work scheme that retailers were happy to use. I know as an ex-retailer I used to wince when a customer said they wanted to use a voucher from one of the legacy providers, because I knew I was going to get hammered with a massive commission.

“This level of growth is phenomenal but the stat I am most proud of is the number of employers that are signing up because retailers are recommending us. To me that is proof that we’re not only on the right track but that retailers are on that journey with us.

“We promise to keep commissions to an absolute minimum and in return our retailers give customers the best deals. It’s quid pro quo. And it works.”

For more information visit the ACT page here.

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