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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Woom expands into UK with successful kid's bike range

Posted on in Business News , Cycles News

Austrian kid's bike brand, Woom has entered the UK market. Having had success in 30 other countries and sales of over 1 million units, Woom bikes will be distributed by UK trade partners online and in-stores.

Woom

In early 2023, Hong Kong investor Jebsen Group stepped into the Austrian kids’ bike manufacturer to facilitate expansion in existing and new markets. Having previously focused on German-speaking countries and the US, the UK with its large children’s bike market was a logical move.

Founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld, Woom disrupted the children’s bike market and set a new standard with its innovative design. In just over ten years, the brand has risen from being an insider tip to the market leader domestically, where every second newly purchased children's bike is a Woom bike. The company also has a strong market share in Germany, where one in four newly purchased children's bikes is a Woom bike. Woom bikes are now available in 30 countries worldwide.

“We are incredibly excited to announce our expansion into the UK market. With the UK’s rich cycling culture and heritage, as well as an increasing emphasis on sustainable transportation, we aim to put the fun back into cycling and provide British parents with the reassurance that they can do that safely with woom,” explains Paul Fattinger, CEO of Woom.

“As a brand built on personal experience, we strive to set the new standards for premium children’s bikes in the UK, and we’ll be working with our retail partners to get the word out there.”

woom bikes will be distributed by trade partners online and in-store as well as direct to consumer via woom’s new UK website.

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