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12 Jun 2024

A £1 billion damages claim has been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy...

6 Jun 2024

Bradford-based Pennine Cycles has been named a High Street Hero in the Small Awards.

6 Jun 2024

Lee & Darren from Spokes People, one of Cytech’s UK training providers, are attending the National Cycling Show this weekend and will be delivering various workshops and sessions for...

3 Jun 2024

The British Independent Retailers Association has released the second episode of its 'High Street Matters' podcast series, this time tackling the important issue of accessibility for independent...

3 Jun 2024

Road Traffic Estimates data published by the Department for Transport has shown a 7.3% decline in cycling miles travelled and a 2.2% rise in car journeys between 2022 and 2023. It's...

3 Jun 2024

People will be able to have their bikes security marked in Devon as part of a scheme to keep cyclists safe.

3 Jun 2024

An amendment to the Criminal Justice Bill, put forward by former Conservative Party leader Sir Iain Duncan Smith, that was set to introduce the offense of “causing death by dangerous,...

3 Jun 2024

A programme to get more Londoners cycling across the capital is being launched by Transport for London (TfL).

3 Jun 2024

Consumer confidence has continued its “upward momentum” despite the cost-of-living crisis remaining a daily reality for households, a survey suggests.

20 May 2024

Cycling UK has launched the Inclusive Cycling Experience, a new programme funded by the Motability Foundation, to support disabled communities in Greater Manchester and Inverness to start...

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Cycling industry still 'appealing' to investors, despite turbulent post-Covid period

Posted on in Business News , Cycles News

The cycling industry may have experienced one of its most turbulent periods in recent history, but it still represents a great opportunity for investment, according to a report in Cycling Weekly.

countryside cycling

After the UK cycling boom during the global pandemic, the post-Covid period has seen brands suffer major losses or go out of business, bike shops hit by the subsequent cost of living crisis, and other areas of the industry affected.

But the magazine spoke with Dr Gordon Fletcher, associate dean of research and innovation at Salford Business School, who believes the sector still represents a major attraction for investors.

"That's the appeal, isn't it, in a one sentence nutshell," Fletcher said, as he explained that the industry’s ability to reach all corners of society was what made it such an attractive proposition.

"It’s the idea that there is an entire sector if you like, I was struggling for a word because I was going to say sport, but then of course, it's not just a sport, it's a commuting device, it's a leisure device, it's something that can take many different forms and reach different people."

"For example, the associated kit that goes with cycling all adds to the commercial interest of it," he added. "Because it means that there's a commitment from consumers.

"But equally, because those consumers are such a wide range of people, it means that you've got many different things that you can go for in terms of individual products, but you can potentially pivot within that sector, relatively easily.

"And you can pivot towards luxury items or away from luxury… It does make it quite fascinating, because there's so many moving parts to all of this."

Inevitably, cycling always generates discussions around sustainability, particularly relating to transport. Fletcher explained that the rise in popularity of e-bikes, along with urban bike hire schemes, were two areas that are likely to generate further interest due to the ability to target commuters across the country.

To read the full article, click here.

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