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27 Feb 2024

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

27 Feb 2024

New research from the European Cyclists' Federation (ECF), a Brussels-based advocacy group, has confirmed that if a city has more bike lanes, more people will cycle. The results will give...

13 Feb 2024

2024 is well underway and we’re just around the corner from the Spring Statement and for the retail sector it’s pretty much business as usual…or is it?

13 Feb 2024

Fabian Hamilton MP, co-chair of the Walking and Cycling All-Party Parliamentary Group, has said that the Cycle to Work scheme "must be reformed".

13 Feb 2024

The British Independent Retailers Association (Bira) has called for a series of cost-saving measures in the next Budget to help boost business.

12 Feb 2024

People across England are missing out on a slew of health, wellbeing and environmental benefits due to half a century of “chronic underfunding” of its streets, according to Cycling...

12 Feb 2024

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over...

9 Feb 2024

Guy Opperman, the Minister for Roads and Local Transport at the Department for Transport, whose focuses among other things on cycling and active travel, has attended a meeting of...

2 Feb 2024

The Department for Transport (DfT) has published new information on how to safely purchase, charge and use e-bikes and e-scooters in an effort to improve consumer safety.

30 Jan 2024

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

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Norfolk ACT member selling record numbers of e-bikes, bucking the UK trend away from electric models.

Posted on in Business News , Cycles News

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over the winter months.

Paul's Cycling

The shop said online interest in electric mountain bikes had also skyrocketed, with 74% more people visiting that section of its website, plus a 13% rise in page views for regular electric bikes.

This recent success is the opposite of what’s being seen in the rest of the country.

UK e-bike sales fell by 12% in the past year, with general bicycle sales dropping to a 20-year low, according to the Bicycle Association.

But managing director at Pauls Cycles, Tom Thornley, said he believes this could be about to change, with electric models starting to become more affordable.

“We are careful to curate the best value deals for our customers, hand-picking quality brands and models that we can offer at competitive prices.

“Historically mountain biking has a higher popularity over other disciplines making the increase in electric mountain biking over other e-categories a natural one.

“Anecdotally, we’ve seen a decrease in road cycling in recent years which may have seen riders transition to off-road over tarmac.

“As per recent studies we’ve conducted, this has been relative to riders feeling increasingly unsafe riding on Britain's roads.”

Building on this success, Pauls Cycles said it was already making moves, with new brands identified for their range in 2024.

Mr Thornley added: “Our interest is in offering well-considered selections from leading cycling brands with a great range of new electric options that will be sure to bolster our offering.”

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