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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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How to get more from social commerce this Christmas

Posted on in Business News , Cycles News

With Christmas fast-approaching, is your business getting the most from social commerce?

The world of social media moves at such a pace, that it can be hard to keep up. So Maybe* have done the hard work for you, and have pulled together some recent social commerce news, tips and tricks.

 

The rise of social commerce: shopping on Facebook and beyond

Increasingly, consumers are buying products with their smartphones. Many are purchasing directly on Facebook and Instagram without visiting external websites or leaving the apps.

This analysis explores mobile shopping and the social commerce trend. You'll discover which types of customers are shopping on social, which platforms are leading, and how social commerce fits into your strategy.

More here.

 

YouTube outlines plans to bring live-stream shopping to all users

Live-stream shopping has become a key focus for social apps, with Instagram, Facebook and Pinterest all running their own shopping live-streams with high-profile creators as they seek to maximise their respective commerce potential.

YouTube is also looking to get in, with a series of upcoming shopping live-streams for the holidays that will enable viewers to interact with influencers and celebrities in real-time, while also facilitating direct shopping in-app.

Read more.

 

Five ways brands can make the most of the holiday shopping season

Growing e-commerce requires balancing core product offerings with accessible technology and human understanding.

Despite a 32% increase in sales since the start of the pandemic, digital and social commerce is at a critical juncture. Will sales continue to increase, or will they return to pre-pandemic levels as consumers step back into stores?

More here.

 

Twitter provides new checklist for Small Business Saturday promotions

Are you ready for the final shopping push as we head into the end of the year?

A key date for many is Small Business Saturday, the day after the Black Friday sales, highlighting ways to support local businesses and discover more niche offerings and options.

To help you make the most of your #SmallBusinessSaturday push, Twitter has published a new overview of key considerations for your tweet marketing.

Read more.

 

Social Media companies are diving into e-commerce

One of the joys of my holiday season used to be shopping for gifts at physical stores with friends and family. It wasn't just that there were seemingly good deals to be found hunting through the sales racks at the mall, but I liked being able to touch potential purchases and talk about them with people that I cared about. For many like myself, the spread of Covid-19 last year threw a wrench into those traditions.

This year, social media companies are trying to fill the gap.

More here.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the masterclass

Find out more about how Maybe* can benefit your business here.

 

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