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2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

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Welcome to 2021 - A message from the ACT

Posted on in Business News , Cycles News

The ACTNew Year is a new beginning and 2021 brings us hope with vaccinations, hope that restrictions will be loosened, hope that the Brexit deal will enable us to move forward and hope for our industry that the amount of cyclists on the roads will continue to be on the up.

In 2020, in response to COVID-19, the ACT adapted communications to provide the industry with much needed support as soon as we were informed. Initially COVID-19 updates were sent out daily and then weekly from March, the frequency of ACT news bulletins was increased and flash updates continue to be sent out for all important news to support the sector to inform, provide advice and collate useful links for all cycle businesses. We transitioned to help in the same way with the EU Exit, informing the trade of all relevant updates and the steps that needed to be taken to prepare. We are also available five days a week to answer all of your queries.

Our updates continue to be well-received amongst members with feedback being overwhelmingly positive, many have said that the COVID-19 updates alone make the annual membership fee worthwhile.

In 2021 we are striving to improve further still. We plan on continuing to update the trade with all vital news, as well as adapting to improve and benefit the trade even more by creating more COVID-19 related content about how you and your business can thrive during these tough yet opportunistic times.

Here at the ACT we are optimistic that the upcoming year will be one that is ultimately positive for the industry. While we are still not out of the woods yet, in terms of both nationwide issues and those more closely related to the cycle sector, we can now carry on into 2021 feeling prepared to come out as an industry stronger and more ‘essential' than ever.

 

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