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27 Jan 2021

As part of our involvement with the IRC, the ACT and a number of other trade organisations with the retailsector co-ordinate feedback amongst our members to influence Government policy.

26 Jan 2021

TAITRA will host Online Sourcing Meetings with Taipei Cycle and TaiSPO Exhibitors on Thursday 4th of March

21 Jan 2021

The following quick and easy guide to Click and Collect can be used by all retailers, even if those that don't have an ecommerce platform

21 Jan 2021

The call to regulate BNPL firms like Klarna, Laybuy and Clearpay is now supported by 70 MPs, with many arguing that the FCA review is too lengthy and could leave consumers drowning in debt

21 Jan 2021

November's 2020 vs 2019 retail finance sales showed the highest growth since May 2020, when the UK was in the very midst of the cycling boom. This positive trend is showing no signs of abating...

18 Jan 2021

The Welsh Government has published a white paper setting out its plans for a Clean Air (Wales) Bill, to protect the health of the nation and ecosystems from pollutants in the...

15 Jan 2021

Following today's Supreme Court ruling tens of thousands of small businesses will receive insurance payouts covering losses from the first national lockdown.

14 Jan 2021

The aim of Hubtiger is to help bike shops do better business by improving workshop efficiency, increasing revenue and enhancing the customer experience.

14 Jan 2021

Here at the ACT we are optimistic that the upcoming year will be one that is ultimately positive for the industry.

13 Jan 2021

Refocused assets for bike shops to display in-store for the safety of both customers and colleagues.

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Indie Retail partners with The Behaviours Agency to create free posters encouraging shoppers to wear face coverings in stores

Posted on in Business News , Cycles News , Creative News

Covid-19 Behavioural-led Retail Posters - Use your head stop the spreadIndie Retail and The Behaviours Agency have once again partnered up to develop a suite of four posters to support retailers in their effort to encourage shoppers to wear face coverings when shopping.

The posters are free of charge for retailers to print and use in their stores. They can be downloaded using the link here or by clicking on any of the posters below.

The posters have been cleverly created using behavioural science techniques to encourage mask-wearing. Each poster in the suite features an eye-catching design and a simple, easy to understand behaviourally-led message.

As it is now a legal requirement for the public to wear face coverings in stores and other public places unless exceptions apply, stores are required to take reasonable steps to promote compliance with the law. In instances where exceptions do not apply, there is still a small number of people refusing to cover their face when leaving their home according to figures from the Office for National Statistics. In instances where shoppers are required to wear a mask and refuse to, it's down to retail workers to enforce mask-wearing, many of whom may feel uncomfortable doing so for fear of backlash. According to research, one in five customers has admitted being aggressive or abusive towards a retail worker over recent months, despite most people feeling shop workers have provided an essential service during the pandemic.

We tend to only notice something when it changes or challenges the norm, so four distinct, visually striking posters have been designed that retailers can alternate every week to create friction, catch the attention of shoppers and encourage mask-wearing. Each mask has been designed around a specific cognitive bias to increase the efficacy of the message.

Sue Benson, Managing Director at The Behaviours Agency explains: "As the nation finds itself in our second lockdown, retailers are yet again under pressure to serve their communities in challenging circumstances, all while ensuring their customers and staff are kept safe. Supporting retailers and other small to medium businesses has always been at the heart of what we do as an agency.

We wanted to find a way of using our expertise and creative talent to offer retailers a helping hand during this difficult time. As a creative agency that specialises in behavioural science, we understand how impactful a behaviourally-led approach can be, so we applied these techniques to encourage mask-wearing. "



 Covid-19 Behavioural-led Retail Posters - This is a place to cover your face                            
Covid-19 Behavioural-led Retail Posters - Wear a mask today save a life tomorrow  




 Covid-19 Behavioural-led Retail Posters - Use your head stop the spread




Covid-19 Behavioural-led Retail Posters - Read my lips wear a mask



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