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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Safety will be number one factor among shoppers this Christmas according to Maybe* report

Posted on in Business News , Cycles News , Polls & Results

escalatorsMaybe* has gathered 14,000 answers from across the UK to understand what shoppers want from retail over Christmas 2020.

With a potential second national lockdown looming and the ‘rule of six' casting a COVID-shaped shadow over Christmas festivities, retailers are understandably anxious.

The report shows that for 71% of shoppers, it's Christmas as usual. The new compulsory face covering rules have not impacted their Christmas shopping plans.

"Safety is a bigger concern than price this Christmas"

With COVID-19 cases rising and new social distancing measures and restrictions in place, shoppers expect safety measures to be in place.

31% of shoppers cite safety as the number one factor that will determine where they shop over the festive period, so businesses should consider how they can use their social media reach channels to explain the safety
precautions in place.

Price was the second biggest factor, scoring as the main behaviour driver for 28% of people surveyed. 

Despite 46% of people feeling safer now face coverings are mandatory, people still have little intention of returning to High Streets and Shopping Centres.

A massive 58% of shoppers plan to do their shopping online and only 30% will shop local.

The biggest concern is for Shopping Centres, with only 12% of those surveyed expecting to shop there for Christmas gifts this year.

To find out more information about how your business, shopping centre or High Street will be affected this Christmas download the Maybe* report now.

Download the report now

 

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