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2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

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Safety will be number one factor among shoppers this Christmas according to Maybe* report

Posted on in Business News , Cycles News , Polls & Results

escalatorsMaybe* has gathered 14,000 answers from across the UK to understand what shoppers want from retail over Christmas 2020.

With a potential second national lockdown looming and the ‘rule of six' casting a COVID-shaped shadow over Christmas festivities, retailers are understandably anxious.

The report shows that for 71% of shoppers, it's Christmas as usual. The new compulsory face covering rules have not impacted their Christmas shopping plans.

"Safety is a bigger concern than price this Christmas"

With COVID-19 cases rising and new social distancing measures and restrictions in place, shoppers expect safety measures to be in place.

31% of shoppers cite safety as the number one factor that will determine where they shop over the festive period, so businesses should consider how they can use their social media reach channels to explain the safety
precautions in place.

Price was the second biggest factor, scoring as the main behaviour driver for 28% of people surveyed. 

Despite 46% of people feeling safer now face coverings are mandatory, people still have little intention of returning to High Streets and Shopping Centres.

A massive 58% of shoppers plan to do their shopping online and only 30% will shop local.

The biggest concern is for Shopping Centres, with only 12% of those surveyed expecting to shop there for Christmas gifts this year.

To find out more information about how your business, shopping centre or High Street will be affected this Christmas download the Maybe* report now.

Download the report now

 

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