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15 Apr 2024

The Rediscovery Centre, the National Centre for the Circular Economy in Ireland, today announced its partnership with Cytech, the internationally recognised training and accreditation scheme for...

12 Apr 2024

Just two weeks remain for the UK cycle industry to have its say on the current Government consultation to double the permissible power of e-bikes, and to remove the need for pedalling.

10 Apr 2024

Award-winning cycling business Spokes Bikes has added a new shop in Greenock to existing shop in Bridge of Weir.

9 Apr 2024

Communities across England are to be given access to £101 million of government funding for high-quality walking and cycling routes, improving the quality of local public engagement for...

9 Apr 2024

The founders of a Wirral bike recycling scheme have opened a hub across the River Mersey as part of a campaign to encourage more people into cycling.

8 Apr 2024

 A new video from the London Cycling Campaign (LCC) launched ahead of the mayoral election on May 2 urges followers to “make sure London’s next Mayor knows just how much we all...

8 Apr 2024

A new study has suggested that cities need to take into account the rapid growth and serious potential of electric bikes in moving people.

8 Apr 2024

A new study conducted by the Department of Industrial Engineering, Capital University of Economics and Business, Beijing, says a bike’s cost and the income of the buyer play the biggest...

3 Apr 2024

The Association of Cycle Traders is urging cycle retailers to register their opposition to proposed government changes to e-bike regulations before the consultation closes on April...

2 Apr 2024

Walsall's cycling community has been celebrating a family-owned business which celebrates its 90th anniversary this year.
 

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Latest #BikeIsBest film shows exciting opportunities for the industry

Posted on in Business News ,Brands & Products News , Cycles News , Outdoor News

The #BikeIsBest campaign was launched with the aim to spread the word that #BikeIsBest for everyone, with the ACT and 50 other industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s".  

The latest #BikeIsBest film shows the headline figures on the campaign's reach and success. These figures represent an exciting opportunity for the industry and highlights the importance of continuing advocacy and marketing work in this area.


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