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The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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6 Aug 2020

Increased scrutiny is being placed upon the UK's growing use of Buy Now Pay Later services

5 Aug 2020

The free ACT subscription offer was taken up by a large number of businesses across the UK, helping to raise hundreds of pounds for a great cause

5 Aug 2020

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5 Aug 2020

Organisers say Local Bike Shop Day provides a perfect vehicle for cycle shops to encourage local residents to resurrect their own as well as their children's bikes, or upgrade or buy new if...

4 Aug 2020

The Scotland Cycle Repair Scheme is funded by the Scottish Government and delivered through Cycling UK and participating retailers to provide free bike repair and maintenance workup to a...

28 Jul 2020

In recognition of the unique times we're in Cycle to Work Day are asking people to cycle for a reason personal to them for the chance to win a prize.

28 Jul 2020

The first batch of bike repair vouchers worth £50 have been released to the public in a pilot scheme to encourage thousands of people get back into cycling

28 Jul 2020

To help with recruitment in the retail sector during these extremely challenging times, Indie Retail are offering free job listings across anarray of platforms in a bid to unite employers...

27 Jul 2020

This is the last week to sign up for the ACT's charity appeal bronze subscription raising money for the National Emergencies Trust (NET)!

23 Jul 2020

#BikeIsBest is calling on the UK public to sign and share thepetition, make your voice heard and help to show local authorities there's significant unmet demand for safe cycling...

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Small Stuff named as one of Best Small Shops Innovators

Posted on in Business News , Cycles News

In the thirSmall Stuffd instalment of our ‘Meet the Innovators' series, we spoke to Hellen from Small Stuff, an eco-conscious children's lifestyle shop in Sheffield about how the forced closure of her bricks and mortar shop led to her thinking of new and innovative ways to connect with customers.

"I already had a basic online store, but spent the first week making sure products were up to date, giving options such as free local hand-delivery to our local community, free gift wrapping and hand written card services for lockdown birthdays and gift purchases and free national delivery to not only really to drive custom to our website, but to support my customers," Hellen explains.

"I offered local safe social distanced hand deliveries, personalised recommendations (via email and video chat) and made sure the deliveries were as efficient and personal as possible. I also made sure that I was as transparent as I could be; by utilising social media "stories" and "lives".

Hellen adds: "I could constantly show the safety measures I had in place working from home (I took all my shop stock home during the lockdown in order to quickly be able to wrap/answer queries) in order to make sure customers understood and trusted their purchases. There were a number of different delivery choices available for customers too."

Speaking about new initiatives developed during lockdown that she will continue to harness, Hellen says: "There are a few really positive trials that I started during the closure of the store that I am going to continue; the free gift wrapping and hand written card service - it makes such a difference to the customers to be able to purchase something with a lovely added surprise for the recipient.

"There are lots of interesting ways to link the website and the shop together is something I'm continuing to work on too, with ideas for new product videos, email and video consultations and also working on an app which should integrate scan, pay and go options for in store purchases.

"Of course running an independent business definitely has stressful and hard days, but being able to be so adaptable during a time that was never imaginable has been so liberating. I've never thought of myself particularly as a problem solver, but I think like most independent business owners - this has been one of the most testing times to adapt, pivot and change and think of new and innovative ways to connect with customers and keep the business going."

Enter your shop for the Best Small Shops Competition ‘Most Innovative Business During COVID-19' category here!

Small Stuff image credited to - ©G&AMedia

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