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2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

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Missed us at iceBike*?

Posted on in Cycles News

iceBike* 2020 took place from 18th-20th February at the Marshall Arena:MK in Milton Keynes. The show featured over 60 brands with this year being said to be its "busiest show ever", with a 17% increase in overall retailers from 2019, and attendees up by 11%.

The ACT returned to iceBike* 2020 and focussed on three core initiatives; Ride it away, Cytech and Local Bike Shop Day.

Ride it away

The team explained key points as to what makes the ACT's Ride it away finance scheme number one in the cycles sector. Ride it away, bought to the cycles market by the ACT in partnership with V12, achieved cycle sector sales of £115m in 2019. The below infographic was available at iceBike* and explains more detail on how to choose the right finance provider for you, as well as detail on upcoming Ride it away developments.

Ride it away, Retail Finance Ride it away, Retail Finance

For more information about Ride it away retail finance contact the ACT or visit the website.

Cytech

The Cytech stand offered up information on the range of courses available to the trade, as well as demonstrating why it's a necessity to have Cytech qualified staff in order to be an accredited Shimano Service Centre. Being Cytech qualified not only gives your staff the confidence they need to do their job to the highest of their ability, but it also gives your customers peace of mind that their bike is in safe hands.

For more information about Cytech visit the website here or contact one of our training providers.

Local Bike Shop Day

The ACT were also delighted to see the level of interest for this years' Local Bike Shop Day, which you can now sign up for. For ideas of how you can get involved with Local Bike Shop Day visit the website here or contact the ACT.

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