This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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5 Dec 2019

The ActSmart office will be open as usual (9am-5:15pm) for the majority of the Christmas period

27 Nov 2019

This year's winner of the annual Cyclist Café of the Year awards, orgnaised by Cycling UK, has been annouced today!

25 Nov 2019

Help get more people on bikes... and into your shop!

25 Nov 2019

Ahead of the December 2019 General Election, the ACT have provided a brief summary of each major political party's policies that could affect cycling.

21 Nov 2019

With Small Business Saturday just over two weeks away, it's not too late to put some plans in motion to get the most out of it!

20 Nov 2019

Indie Retail UK has launched a new campaign that celebrates all the hard work and creativity that independent retailers put into creating their shop window displays.

18 Nov 2019

The Conservative Party proposes to provide a business rates discount for retailers

13 Nov 2019

The Secretary of State for Transport, The Rt Hon Grant Shapps, has updated the House on key recent achievements by the Department for Transport

13 Nov 2019

The 5 main asks for the next government to encourage walking and cycling

12 Nov 2019

Sarah Graham, owner of Arragon's Cycles has spoken out about how the competition has affected their business and how they continuously strive for greatness.

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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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