This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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Results: 1-10 of 1815


15 Jan 2020

This years iceBike* will once again see The Bike Shop take up a central position to help advise retailers on POS and merchandising best...

15 Jan 2020

At £8.72 per hour, the National Living Wage will rise by 51p in April from its current rate of £8.21

17 Dec 2019

Retail Week Live is an inspirational two-day retail conference that provides leaders with the ideas, insight and networks to lead through digital transformation and win greater consumer...

12 Dec 2019

There is now less than one month remaining for UK-based independent bike shops to participate in CI.N's annual Retail Channel Study

12 Dec 2019

The UK general election is happening today on the 12th December 2019.

11 Dec 2019

The Strava "Year in Sport" report was published on Wednesday and released various statitstics about cyclists across the UK

10 Dec 2019

Cycling UK are putting forward another push to encourage the UK to walk and cycle more for the sake of the oceans.

10 Dec 2019

Sustrans have recently announced a new software which will help to make cycling convenient and accessible to more people.

5 Dec 2019

The ActSmart office will be open as usual (9am-5:15pm) for the majority of the Christmas period

27 Nov 2019

This year's winner of the annual Cyclist Café of the Year awards, orgnaised by Cycling UK, has been annouced today!

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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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