This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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15 Oct 2019

Sports Direct has voiced concerns about the dominance of Adidas and Nike and the high level of supplier power that they have in the sportswear industry.

14 Oct 2019

Chess lists the 7 top benefits of outsourcing IT during uncertain political times.

14 Oct 2019

The FCA have announced that on the 9th December 2019 the Approved Persons Regime will be replaced with the Senior Managers and Certification Regime.

10 Oct 2019

After hundreds of entrants, thousands of consumer votes and a panel of industry experts, the top 25 Best Small Shops in the UK are finally being announced!

9 Oct 2019

Mastercard have announced that from October 2019, Mastercard (and GlobalPayments) systems can support sending an authorisation request containing both the digital wallet and 3D Secure (3DS)...

8 Oct 2019

CyclingIndustry.News is seeking to compile a health report of the UK bike retail channel for the third year running.

7 Oct 2019

Why barbers, beauty salons, vape stores, cafes and tearooms, along with restaurants and bars have been so succesful over the last 3 years

4 Oct 2019

Cifas UK, the UK's largest fraud prevention organisation has informed us about a fraud trend that could impact your business.

2 Oct 2019

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses.

1 Oct 2019

The online tool encouraging sustainable travel in the workplace

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Three social media tips to boost sales and engagement

Posted on in Business News , Cycles News

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses. Research shows that the influence that social media has on purchases is rising, with a survey showing that 58% of respondents consider their purchases to be influenced by social media, compared to 45% in 2016.

With this popularity growing it provides businesses with the potential to utilise this opportunity. This article will show businesses three easy steps as to how to do this effectively.

1. Choose the correct platforms. With the number of social media platforms growing every day, it is important to use the sites that will most effectively target consumers from the right demographics. For example, a younger target market will mean using platforms such as Instagram where, according to Statista, the average age of users (65%) fall between 18-34. However, a cycling company would be more inclined to use more specific platforms such as Strava, where a large proportion of their target market would be found.

2. Use adverts. Adverts can increase sales, engagement and brand awareness. Consumers may have been previosly unaware of your business and the services you provide, making the ability that ads have to amplify reach is invaluable in attracting new customers. Ads can also be useful to gather market insights to analyse the clicks, comments and profile visits to determine how successful your ads are.

3. Try to post top quality, relevant content. Take the opportunity to provide your followers and potential customers with something relevant and interesting so that your brand becomes a name they're happy to see. This also means not posting promotional content too often as this can often not interest consumers as much as relevant articles and current events would. The one-in-seven rule suggests that for every one directly promotional post, six others should be content-based.

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