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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Three social media tips to boost sales and engagement

Posted on in Business News , Cycles News

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses. Research shows that the influence that social media has on purchases is rising, with a survey showing that 58% of respondents consider their purchases to be influenced by social media, compared to 45% in 2016.

With this popularity growing it provides businesses with the potential to utilise this opportunity. This article will show businesses three easy steps as to how to do this effectively.

1. Choose the correct platforms. With the number of social media platforms growing every day, it is important to use the sites that will most effectively target consumers from the right demographics. For example, a younger target market will mean using platforms such as Instagram where, according to Statista, the average age of users (65%) fall between 18-34. However, a cycling company would be more inclined to use more specific platforms such as Strava, where a large proportion of their target market would be found.

2. Use adverts. Adverts can increase sales, engagement and brand awareness. Consumers may have been previosly unaware of your business and the services you provide, making the ability that ads have to amplify reach is invaluable in attracting new customers. Ads can also be useful to gather market insights to analyse the clicks, comments and profile visits to determine how successful your ads are.

3. Try to post top quality, relevant content. Take the opportunity to provide your followers and potential customers with something relevant and interesting so that your brand becomes a name they're happy to see. This also means not posting promotional content too often as this can often not interest consumers as much as relevant articles and current events would. The one-in-seven rule suggests that for every one directly promotional post, six others should be content-based.

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