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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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More than one type of customer in cycles

Posted on in Business News , Cycles News

cyclingFor decades now the majority of the cycles industry has been made up of men. The industry has overlooked other demographics and target audiences that are interested in cycling.

According to a recent report from Sustrans and Arup, one-third of disabled people in UK cities would like to start cycling.

This spike in interest in everyday cycling is mirrored amongst other demographic groups including women (32%) and people over 65 (15%).

The report found that women, disabled people and older people face barriers to beginning to cycle or to cycling more. These barriers include the association that cycling isn't an activity for people like ‘them', heightened safety concerns when sharing road space with cars, the lack of dedicated cycles infrastructures and the lack of connectivity.

The report also offers a number of recommendations for towns and cities to ensure the voices of underrepresented groups are integrated into policy and planning.

But, as a bike shop, you can make changes and adapt your business to support and include the variety of demographics that take an interest in cycling.

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