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Results: 1-10 of 2044


21 Jan 2021

The following quick and easy guide to Click and Collect can be used by all retailers, even if those that don't have an ecommerce platform

21 Jan 2021

The call to regulate BNPL firms like Klarna, Laybuy and Clearpay is now supported by 70 MPs, with many arguing that the FCA review is too lengthy and could leave consumers drowning in debt

21 Jan 2021

November's 2020 vs 2019 retail finance sales showed the highest growth since May 2020, when the UK was in the very midst of the cycling boom. This positive trend is showing no signs of abating...

18 Jan 2021

The Welsh Government has published a white paper setting out its plans for a Clean Air (Wales) Bill, to protect the health of the nation and ecosystems from pollutants in the...

15 Jan 2021

Following today's Supreme Court ruling tens of thousands of small businesses will receive insurance payouts covering losses from the first national lockdown.

14 Jan 2021

The aim of Hubtiger is to help bike shops do better business by improving workshop efficiency, increasing revenue and enhancing the customer experience.

14 Jan 2021

Here at the ACT we are optimistic that the upcoming year will be one that is ultimately positive for the industry.

13 Jan 2021

Refocused assets for bike shops to display in-store for the safety of both customers and colleagues.

13 Jan 2021

The increase in the SUCB charge will not result in a cost increase for retailers.

13 Jan 2021

Can you answer these three quick questions to help us gauge how the cycling industry has fared throughout Christmas 2020 in comparison to Christmas 2019?

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Effective email marketing campaigns

Posted on in Business News , Cycles News

design Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

An effective marketing campaign should be written to attract attention within a busy inbox. Any marketing campaign should have a unique personalised touch, imagery, a responsive design and an appropriate call-to-action.

Unique personalised touch and imagery

Any marketing newsletter needs to be personalised to the reader and engaging to look at. No one wants to read an email that is a wall of text, visuals and colours are a great way to break up text and engage with your readers.

Responsive design

Any good email marketing campaign should be designed for all devices. More and more consumers are engaging with online content and emails through their mobile devices.

Call-to-action

Without having an effective and appropriate call-to-action an email marketing campaign with engaging imagery, a personalised touch and that is designed for desktops, tablets and mobiles will not work.

With every email marketing campaign, you need to ask yourself what do you want your reader to do next?

Hubspot has created a free template for planning and tracking email marketing campaigns, click here to download it now.

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