This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

Search News

Results: 1-10 of 1762


19 Aug 2019

Cytech will be demonstrating key practises in bike maintenance at The Cycle Show 2019 that will be useful for both the trade and public.

16 Aug 2019

New for 2019, the Cycle Show are running a trade facing conference, "Show me the money: How to prosper in challenging times"

14 Aug 2019

With less than three weeks to go until Cycle September, Love to Ride have announced a few things to get you motivated!  

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!

12 Aug 2019

The free cycling Marketplace which has been built for the local bike shop community and public alike.

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!

8 Aug 2019

After 15 years at the helm of Cytech at ATG Training, Julian Thrasher (aka Jules), is moving on to a new role at Madison.

8 Aug 2019

Cycle to Work Day is back for it's seventh year

7 Aug 2019

All councils within England were requested to provide details of how many businesses had been taken to court for non-payment of their business rates during the 2018/19 financial year....

6 Aug 2019

Love to Ride are back with Cycle September as an initiative to encourage
thousands of individuals and businesses around the globe to enjoy all
the benefits of bike riding. The aim...

Back to news menu

Effective email marketing campaigns

Posted on in Business News , Cycles News

design Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

An effective marketing campaign should be written to attract attention within a busy inbox. Any marketing campaign should have a unique personalised touch, imagery, a responsive design and an appropriate call-to-action.

Unique personalised touch and imagery

Any marketing newsletter needs to be personalised to the reader and engaging to look at. No one wants to read an email that is a wall of text, visuals and colours are a great way to break up text and engage with your readers.

Responsive design

Any good email marketing campaign should be designed for all devices. More and more consumers are engaging with online content and emails through their mobile devices.

Call-to-action

Without having an effective and appropriate call-to-action an email marketing campaign with engaging imagery, a personalised touch and that is designed for desktops, tablets and mobiles will not work.

With every email marketing campaign, you need to ask yourself what do you want your reader to do next?

Hubspot has created a free template for planning and tracking email marketing campaigns, click here to download it now.

Back to news menu

Add a comment

The ACT will not share your email address with anyone and it will not be published on the website.