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2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

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Results of Social Media Survey

Posted on in Business News , Cycles News

FacebookSocial media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

Social media has become the tool to set a business apart from its competition by highlighting its niche.

According to market research, Facebook remains the dominant social media platform. So we asked the industry ‘what does social media do for your business?'

Many businesses use a variety of social media platforms, with Facebook, Instagram and Twitter being the three most popular platforms. However, Facebook is still the most widespread social media platform with 60% of businesses using Facebook, 30% of businesses using Instagram and only 10% of businesses using Twitter.

The social media platform that gains the most traction is Facebook (70%).

The most popular types of posts that gain the most engagement on social media platforms are posts about new bicycles, events posts, workshop tips and videos.

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