This is a trade facing website. Visit the ACTís consumer site for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at

Search News

Results: 1-10 of 1709

25 Apr 2019

Let us know how your sales fared last month

25 Apr 2019

Help to highlight the impact that wage increases are having on the sector

24 Apr 2019

Learn how user testing can help to improve user experience and reach your customers in more efficient ways

24 Apr 2019

Top 10 SEO task that no business should ignore

24 Apr 2019

Support the #AlwaysReportAbuse campaign

24 Apr 2019

Saturday 13th April 2019 saw another successful Record Store Day (RSD) with thousands of record shops across the globe coming together to celebrate their unique culture and community.

15 Apr 2019

Government funding is in place to support the high streets

12 Apr 2019

Local Bike Shop Day press pack is now ready to download, so why not promote the event in your shop?

12 Apr 2019

A further two webinars are taking place in April to provide businesses with the support needed to transition into the new Making Tax Digital scheme

8 Apr 2019

Technology may be the key to competing with the larger brands, like Amazon

Back to news menu

Quarter of Europeans commuting by e-bike

Posted on in Business News , Cycles News

Shimano STEPS conducted a European e-bike study looking at people's willingness to commute to work by e-bike, with over 12,000 people across ten markets.

The research found that 24% of European commuters would consider switching to an e-bike. Almost half the population of the Netherlands would commute to work by e-bike, this is the highest in Europe. While 39% of people in Spain and 33% in Italy would commute to work by e-bike.

The main reasons for considering commuting by e-bike were to, keep fit (34%), to protect the environment (30%), and to save money (30%). However, people were also put off by the idea of commuting by e-bike because of, bad weather (37%), the cost of an e-bike (34%) and arriving to work sweaty (25%).

Interestingly, the research also found that people in the UK are the least likely to choose an e-bike to commute to work, with only 11% willing to consider the switch. The two largest reasons for resisting commuting by e-bike in the UK was bad weather (43%) and arriving to work sweaty (35%).

Jeroen Van Vulpen, brand manager at Shimano STEPS is confident that with the already strong cycling culture within some countries, the huge growth in the e-bike market across Europe and the likelihood of widespread adoption of e-bikes to commute to work in the future, there is a huge potential for power-assisted bicycles.

Back to news menu

Add a comment

The ACT will not share your email address with anyone and it will not be published on the website.