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Results: 1-10 of 1762

19 Aug 2019

Cytech will be demonstrating key practises in bike maintenance at The Cycle Show 2019 that will be useful for both the trade and public.

16 Aug 2019

New for 2019, the Cycle Show are running a trade facing conference, "Show me the money: How to prosper in challenging times"

14 Aug 2019

With less than three weeks to go until Cycle September, Love to Ride have announced a few things to get you motivated!  

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!

12 Aug 2019

The free cycling Marketplace which has been built for the local bike shop community and public alike.

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!

8 Aug 2019

After 15 years at the helm of Cytech at ATG Training, Julian Thrasher (aka Jules), is moving on to a new role at Madison.

8 Aug 2019

Cycle to Work Day is back for it's seventh year

7 Aug 2019

All councils within England were requested to provide details of how many businesses had been taken to court for non-payment of their business rates during the 2018/19 financial year....

6 Aug 2019

Love to Ride are back with Cycle September as an initiative to encourage
thousands of individuals and businesses around the globe to enjoy all
the benefits of bike riding. The aim...

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In-store spending encouraged by mobile payments

Posted on in Business News , Cycles News

A study involving 200 senior executives from major multichannel retail stores finds clear agreement on the role of mobile payment technologies as a sales driver in-store. mobile pay

The report found that,

81% believe that the simplicity of payments, streamlining of the checkout process and removal of friction introduced by the technology encourages customers to shop with them more frequently.

80% said that the introduction of the technology drivers repeat customers.

52% of retailers who have taken on the mobile payment technology say it encourages more spending per transaction than conventional payment methods.

38% of the people involved in the study felt that the largest benefit of the technology was the facilitation of engagement by improving convenience and customer experience in real time.

It is the introduction of mobile payments that have enabled retailers to study the customer journey and improve various elements from purchasing to aftersales. Going digital has also meant a lot more time can be spent looking after customers, with a less intrusive means of requesting emails to follow up and re-engage with customers in the future. 26% of retailers say that these two factors are the main benefit of the technology.

Director of Marketing at VoucherCodes, Jimmy New, says:

"These latest figures highlight how retailers are continuing to adapt to the growth of online and mobile spending. Technology and digital investment will be key to ensuring this growth does not come at the expense of traditional high street spend, as Artificial Intelligence and other popular innovations transform the overall shopping experience".

The future of what the high street will become is still unpredictable and may remain that way, but, the next few years will see a spike in interest in artificial intelligence and investments into digital technology. Although technology will no doubt be the driving force behind changes in the next 12 months, the message behind these reports and alterations to business models are,

These are steps in the right direction toward personalised approaches for consumers.

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