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12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13...

11 Dec 2025

An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

The ACT has joined more than 50 organisations in signing a letter to transport secretary Heidi Alexander calling for clearer, measurable national targets for walking, wheeling and cycling in...

10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

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Bike Shop of the Month

Posted on in Cycles News

Each month the ACT, in partnership with Bikesoup, recognise one cycle retailer as the Shop of the month.

The Shop of the month benefits from appearing on the home page of The Cycling Experts and the ACT websites, accessible by up to 600,000 web visitors a month.

The Cycling Experts benefits from traffic directly from British Cycling, Why Cycle, Bike Hub, Sustrans, Bike Week and Bikesoup, which all utilise or link directly to the Experts Business Listings. The combined traffic from all of these sites exceeds 4 million unique visitors a year.

To be considered as a future Shop of the Month, make sure your promotional listing is up to date. All cycle retailers have a basic entry with the option of creating their own extended, unique, promotional listing, click here to find out more.

ACT Shop of the Month | December | Bourton Cycles

Bourton Cycles is located in the historic, picture postcard village of Bourton-on-the-Water in the heart of The Cotswolds, close to the crossing of the River Windrush and Roman road, the "Fosse Way". Surrounded by stunning Cotswold scenery, Bourton is the perfect place to set off on a cycling adventure whether that be a gentle leisure cycle taking in the local pubs and tea rooms, to the more adventurous long distance treks with plenty of deceptively challenging hills on offer. With the village very much a tourist centre, Bourton Cycles has a fleet of hire bikes to offer the visitor, including a couple of tandems for those happy to test their teamwork.

The shop is owned and run by husband and wife team Kev and Sue Whitehill, both very keen cyclists. They manage the business side of the shop with the mechanical work being looked after by Andy, a Cytech Level 3 mechanic and enthusiastic mountain biker.

Kev willingly test rides new road kit (any excuse to be out on his bike!) whilst Sue is a keen triathlete and is an organiser of the first Bourton Triathlon to be held over the weekend 22-23 June 2013. The shop and its club actively take part in sportives and triathlons proudly wearing Bourton Cycles kit.

Bourton Cycles sell a broad mix of road, MTB and hybrids from Cannondale, Merida, Marin and Dawes with all sales backed up by excellent after-sales service from the superb on-site workshop, keeping all customer bikes in prime running order. From custom builds of bikes and wheels, to gear servicing and checking brakes the focus is very much on the customer. A good range of accessories and clothing from the likes of Shimano, Cateye, Endura and Altura are stocked, so all cycling requirements are covered.

Another hook is being ‘female friendly ' with women specific advice on saddles, bike-fit and clothing. The shop prides itself on being part of the local community. This year Bourton Cycles offered mechanical support to a road sportive routing through The Cotswolds and took a cycle themed part in the Jubilee celebrations in the village. Saturday rides from the shop are open to anybody that enjoys cycling.


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