Sofa to Saddle Stakeholder Toolkit
Posted on in Business News , Cycles News
What is Sofa to Saddle? Think couch to 5K but with bikes! Sofa to Saddle is the new app that is going to have everyone talking, and cycling.
Sofa to Saddle is the everyday, casual route to riding, combining British Cycling's world-class expertise with Lloyds' support to help non riders to start and riders to find a regular rhythm. Our ambition is to change behaviours and attitudes towards cycling, with the goal of getting 1 million more people on bikes by 2028.
Designed to get more people off the sofa and onto the saddle, we're taking the nation on an 8-week behaviour change journey to reignite their joy of cycling and build healthy lifestyle habits along the way. Our mission is to build a community of new regular cyclists for years to come.
How Can You Help?
We know that movement is good for everybody and that 70% of people in the UK want to move more but currently don't. Sofa to Saddle is the key to unlocking this change in behaviour and showcases that a healthy lifestyle can be fun and achievable with the right support!
So, here's where you come in.
With a shared passion for helping communities and promoting active lifestyles, this toolkit provides you with everything you need to be able to share Sofa to Saddle with your network, friends and family. It's full of ready-to-use content and assets that you can copy and paste straight into your own platforms.
Let's get more people cycling, together!
This Is Going To Be Big
Our goal is to get an extra million people cycling nationwide through the Sofa to Saddle movement. Powered by British Cycling and Lloyds
You're Going To Want To Be Part Of This
British Cycling and Lloyds have teamed up to launch our new Sofa to Saddle app with a bang! We're talking a huge nation-wide multi-media campaign that is guaranteed to get people talking. You'll see us on your commute to work, when you're scrolling social media on your lunch break and when you turn on day-time TV, Sofa to Saddle will be there as the friendly, welcoming, beginner friendly route into cycling.
We've got some stand out event appearances and some exciting celebrity names supporting the app, so we'd love for you to get in on the action too and continue building the buzz in your networks.
You won't want to miss this!
>> Where to share: Emails to customer database, social media posts, branded stickers in shop windows, website module.
To find out more and get involved, see the took kit here.