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24 Jul 2026

Cycle finance values rose by almost 18% year on year in Q2 2026, according to new data from ACT service partner V12 Retail Finance, suggesting consumers continue to make higher-value cycling...

23 Jul 2026

West Midlands Police has dropped charges and reimbursed the owner of a £6,500 e-bike after admitting a test used to seize and destroy the legally compliant machine was inaccurate,...

23 Jul 2026

ACT parent company Bira has called for wider business rates relief for the high street. It comes after pubs, clubs and live music venues were handed a further 20% cut.

21 Jul 2026

There has never been a better time for local bike shop owners to invest in the next generation of cycle technicians. Here’s how your shop can benefit from the government’s new youth...

15 Jul 2026

The ACT has welcomed new rules protecting Buy-Now, Pay-Later shoppers, which came into force this week.

14 Jul 2026

New polling reveals the public cannot tell a road-legal e-bike from a non-road-legal one, as the two main cycle industry bodies, the Bicycle Association (BA) and the ACT, launch a new safety...

9 Jul 2026

ACT parent company Bira has warned that a new cap on Royal Mail's daily business collection capacity could cause serious problems for small retailers during the most important trading period of...

8 Jul 2026

Amazon and safety certification organisation UL have secured a court order preventing five e-bike and e-scooter companies from falsely claiming their products were UL-certified, marking another...

7 Jul 2026

The illegal use of electric off-road motorbikes and modified e-bikes fitted with throttles that effectively convert them into mopeds or motorbikes has become a road safety priority, according to...

1 Jul 2026

The ACT has warned that rising employment costs are quietly killing off one of the industry's most important entry points,  that being the traditional Saturday job.

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Independent retailers welcome government action on VAT fraud but urge swift progress

Posted on in Business News , Cycles News

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for UK retailers, including those in the cycling sector, while urging ministers to move quickly from consultation to implementation.

VAT Rules
wutzkoh/stock.adobe.com

Bira, which has been campaigning on the issue for more than 18 months, said it was pleased to see action on extending online marketplace VAT liability rules to UK-based businesses, helping to address unfair competition faced by compliant retailers, particularly felt in the bike retail sector with illegal e-bikes a major concern for the industry in recent times.

Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "We are pleased that the Treasury has acted on our campaign to streamline the rules on VAT charges for online marketplaces. This proposal goes some way towards evening up the playing field for UK high street retailers who have been fighting for survival against unfair competition.

"The current regime has long been ripe for reform. Honest retailers who pay the correct taxes should not be disadvantaged by businesses that exploit complexity in the system or fail to meet their VAT obligations.

"We welcome the consultation and will engage fully with the process. The government has recognised that VAT non-compliance can distort competition and disadvantage legitimate businesses, both online and on the high street.

"We already have a system in place for overseas sellers using online marketplaces, which demonstrates that marketplace responsibility can work effectively. We hope the consultation proceeds as quickly as possible and leads to practical measures that support compliant retailers without creating unnecessary burdens."

Bira will respond to the consultation on behalf of its members and continue to campaign for measures that ensure fair competition between online and high street retailers.

The association has consistently called for stronger action to tackle VAT fraud and create a level playing field for responsible retailers.

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