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18 Jun 2026

Cycling industry leaders and campaigners have given a mixed response to the Government’s new £4.5 billion Cycling and Walking Investment Strategy (CWIS3), with some describing it as...

15 Jun 2026

If you stock e-bikes, you may need to re-read your policy because a generic shop or retail insurance policy is unlikely to cut it these days. Unless you have a policy designed to accommodate...

12 Jun 2026

The first ever Local Bike Shop Week has been hailed a major success, as the Association of Cycle Traders Director made a personal visit to present the inaugural Local Bike Shop Awards winner...

11 Jun 2026

Local Bike Shop Week has delivered a successful nationwide campaign, bringing together major cycling media, leading industry partners and, most importantly, independent bike shops across the UK...

10 Jun 2026

ACT parent company Bira has published its latest retail crime survey, with findings that paint an increasingly urgent picture of the pressures facing independent businesses across the UK.
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5 Jun 2026

Long-standing ACT partner V12 Retail Finance has been announced as sponsor of the Retailers Category at the BikeBiz Awards 2026, reinforcing its continued support for cycle retailers across the...

3 Jun 2026

ACT parent company Bira has warned that soaring business costs have gutted the entry-level jobs that once gave young people their first step into work, as government figures confirm the number...

1 Jun 2026

E‑Bike Positive has entered a new phase with the introduction of its updated Retailer Commitment, as the scheme prepares for a full public launch this summer.

29 May 2026

ACT Director Jonathan Harrison Featured on Latest BikeBiz Podcast Discussing E-Bike Positive

29 May 2026

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector

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Activate Cycle Academy returns to major bike festival with Cytech training insight

Posted on in Business News , Cycles News

Cytech training provider Activate Cycle Academy will be at this year’s Cannondale Malverns Classic Mountain Bike Festival over the August Bank Holiday.

Bike Festival
kegfire/stock.adobe.com

As part of the Expo Trade Arena, Activate will be on hand with details about Cytech technical training courses, their bike mechanic apprenticeship programme, and expert advice on bike maintenance.

“This event is the best Bank Holiday weekend for anyone who loves bikes, racing, and great times with family and friends,” said a spokesperson from Activate. “We’re excited to be back and look forward to chatting with riders about their future in the cycle industry.”

The 2025 Malverns Classic takes place from 21st to 24th August at Eastnor Deer Park and is set to be the festival’s biggest year yet, with expanded camping, racing and exhibition areas.

Known as the “Glastonbury of mountain biking,” the event features four days of racing across all disciplines, live entertainment, street food, and activities for all ages.

To find out more and register for the event, where you can meet the Activate team, you can visit the event website here.

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