This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 1-10 of 912


23 Jul 2025

A leading cycle traders association has backed the government's move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product...

23 Jul 2025

Cytech training provider Activate Cycle Academy will be at this year’s Cannondale Malverns Classic Mountain Bike Festival over the August Bank Holiday.

18 Jul 2025

Bike hire schemes across the UK are sparking a rise in interest in bike ownership, according to new research from ACT member Paul’s Cycles.

17 Jul 2025

A new local pilot scheme has been launched aimed at reducing traffic by encouraging more people to cycle instead of drive.

16 Jul 2025

Urgent, collective action is needed to improve children’s access to bikes as “too many are being left behind”, according to Bikeability Trust chief executive Emily Cherry.

9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

Back to news menu

Young adults leading the UK’s surge in e-bike popularity – but increased education on battery safety crucial, new research reveals

Posted on in Business News , Cycles News

To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research from the E-Bike Positive campaign has revealed a clear shift amongst Gen Z and Millennials in their approach to travel.

E-Bike Positive

Driven by health and environmental concerns, more young adults aged 25-34 are planning to travel by e-bike over cars or public transport, with nearly half (49.34%) saying they’re more likely to buy an e-bike now than they were a year ago.

That shift is also gaining traction amongst the broader UK population, with just over a fifth (20.47%) of UK citizens more likely to buy an e-bike and take advantage of the many benefits this sustainable mode of transport brings, according to the research from E-Bike Positive.

But whilst the research shows an encouraging shift in the nation’s perception of sustainable travel, it also identifies a critical need for education to ensure new e-bike riders understand the important difference between reputable, safety tested e-bike products and potentially dangerous aftermarket products widely available on online marketplaces.

Concerningly, more than half the 2,000 people surveyed said they would likely buy non-manufacturer-approved e-bike components, such as batteries, chargers, and conversion kits, from online marketplaces, if significantly cheaper. Experts warn these aftermarket kits can pose serious safety risks, particularly fire hazards, and the findings highlight the need for better consumer awareness, regulation, and access to safety-approved, certified alternatives.

Among the 25-34 age group, only 63% indicated they would be able to determine if an e-bike was road-legal, with nearly one in four unable to distinguish between road-legal e-bike products and potentially hazardous aftermarket alternatives. These risks were even more pronounced in the 35-44 age demographic, where 55% struggled to differentiate between the two.

Among the 25-34 age group, only 63% indicated they would be able to determine if an e-bike was road-legal, and nearly one in four current e-bike owners felt unable to distinguish between road-legal e-bike products and non-legal, potentially hazardous aftermarket alternatives. This level of confusion was also apparent in the 35-44 age demographic, where 55% struggled to differentiate between the two.

The study released today by the E-Bike Positive campaign, which is backed by some of the most influential organisations in the UK cycling industry such as the Association of Cycle Traders (ACT), Bicycle Association (BA), Cycling UK and Bosch eBike Systems – and further supported by leading companies such as Halfords, Forest, Tern and The Green Commute.

Conducted in May 2025, the survey gathered insights from over 2,000 people across the UK of varying ages and backgrounds, shedding light on shifting attitudes and a growing nationwide trend.

E-Bike Positive logo

For the second year running, the E-Bike Positive national awareness campaign is aiming to educate the public and tackle misinformation on identifying unsafe, non-approved e-bikes and e-bike parts that can pose serious fire risks.

Outdoor adverts are being placed along key urban commuter routes in the UK, in addition national online placements, directing would-be buyers to ebikepositive.co.uk, where they can locate their nearest E-Bike Positive retailer to get expert advice, as well as providing a wealth of information which promotes e-bikes as a joyful, practical, and reliable choice for everyday transport and urban mobility.

This public awareness push is the latest initiative to boost public confidence in safe and legal e-biking, and follows last year's launch of the E-Bike Positive Retailer Directory, which highlights retailers who have committed to sell only road legal, safety-tested e-bikes. For the safety of their own staff, premises and customers, these retailers have also committed not to servicing, or working on, e-bikes that have been modified with non-manufacturer-approved components, or those which fail to comply with safety guidelines and UK road laws.

Duncan Dollimore, Head of Campaigns at Cycling UK, said: “We’ve seen firsthand the difference road-legal e-bikes have made to people’s lives, helping them save money on shorter journeys, and providing young people with an easy and affordable way to stay healthy. The passion that Gen Z and Millennials have for their health and the environment, go hand in hand with cycling.

“That’s why we need to do all that we can to clearly explain the difference between safe road legal e-bikes and potentially unsafe aftermarket alternatives. With 1 in 4 people unable to make the distinction between what’s safe and what isn’t when it comes to e-bikes, we need to do more to increase awareness so people can make informed decisions when it comes to travel choices.”

ACT Director Jonathan Harrison
ACT Director Jonathan Harrison

Jonathan Harrison, Director, Association of Cycle Traders (ACT), said: "This surge in e-bike enthusiasm among young adults shows the future of transport is already here – and it's healthier, more sustainable, and more accessible than ever. Cycle retailers are absolutely ready to support this shift and in a way that helps to ensure no rider should put themselves in danger with substandard kit. Every cyclist deserves the confidence that comes from buying certified, road-legal products, backed by proper advice and ongoing support – and that's exactly what trusted cycle retailers provide."

For more information on the E-Bike Positive campaign, visit: www.ebikepositive.co.uk



Back to news menu

Useful links

If you have any other queries please contact us.