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23 Jul 2025

A leading cycle traders association has backed the government's move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product...

23 Jul 2025

Cytech training provider Activate Cycle Academy will be at this year’s Cannondale Malverns Classic Mountain Bike Festival over the August Bank Holiday.

18 Jul 2025

Bike hire schemes across the UK are sparking a rise in interest in bike ownership, according to new research from ACT member Paul’s Cycles.

17 Jul 2025

A new local pilot scheme has been launched aimed at reducing traffic by encouraging more people to cycle instead of drive.

16 Jul 2025

Urgent, collective action is needed to improve children’s access to bikes as “too many are being left behind”, according to Bikeability Trust chief executive Emily Cherry.

9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

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ACT parent company Bira welcomes Bank of England's latest interest rate cut

Posted on in Business News , Cycles News

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling retailers, during challenging economic times.

Bank of England

Bira believes the reduction will help alleviate some of the financial pressure on retailers who have been grappling with significant cost increases since April.

Andrew Goodacre, CEO of Bira
Andrew Goodacre, CEO of Bira

Andrew Goodacre, CEO of Bira, said: "This latest interest rate cut is the third reduction we've seen in recent months, following cuts in late 2024 and February 2025. For our members, this translates to lower borrowing costs and potentially improved consumer confidence – both essential ingredients for retail recovery.

"Independent retailers know that confident consumers spend more money. With sales needing to increase to keep pace with the significant cost increases faced by the retail sector since April, this decision couldn't have come at a better time.

"This interest rate cut represents a positive step, but we continue to advocate for comprehensive reform of business rates and additional measures to combat retail crime – issues that remain significant concerns for our members."

The announcement comes at a critical time for independent retailers who have faced considerable challenges, including rising operational costs, energy price increases, and the continued impact of inflation on consumer spending. These pressures have been especially felt by sectors such as independent cycle shops, where margins are tight and customer footfall can be highly seasonal.

Bira also highlighted that the interest rate cut, combined with two major trade deals secured by the government, should create a more favourable economic environment for small businesses. The association has consistently campaigned for measures to support high street retailers, who play a vital role in local economies throughout Britain.

Whilst welcoming the rate reduction, Bira emphasised that more work remains to be done to fully revitalise Britain's high streets and ensure the long-term sustainability of independent retail.

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