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11 Sep 2026

The ACT will bring independent bike dealers together for a retailer panel at Cycling Industry News Live (CIN Live) 2026, with the IBD Retail Reality Check set to examine the realities of running...

10 Sep 2026

The E-Bike Positive Trust Mark was discussed at a meeting of the All-Party Parliamentary Group for Cycling & Walking, as industry and safety organisations highlighted progress and the need...

3 Sep 2026

Ahead of Cycling Industry Live 2026, which runs over 20-21 September 2026 at NAEC Stoneleigh in Warwickshire, fresh statistics have emphasised how important the bike trade believes getting...

1 Sep 2026

A risk audit can help retailers identify gaps between their security setup and insurance requirements before a costly incident puts their cover at risk. Joanna Evans, Head of Bikmo for Business,...

28 Aug 2026

The growing impact of the E-Bike Positive campaign comes as new evidence highlights the need for consumers to understand the difference between safe, legal e-bikes and illegal e-bikes that can...

21 Aug 2026

A new report from the Urban Transport Group (UTG) has called for greater investment in walking, wheeling and cycling to make public transport journeys more accessible and create better-connected...

21 Aug 2026

Free entry is on offer for visitors to Cycling Industry News Live 2026, with the two-day cycling industry event returning to NAEC Stoneleigh in Warwickshire on Sunday 20 and Monday 21...

20 Aug 2026

The City of London Police’s dedicated Cycling Team has seized more than 800 non-compliant e-bikes and e-motorbikes since launching in 2023, with the specialist unit adapting its tactics as...

20 Aug 2026

Falling gig-economy pay and increasing competition are creating incentives for delivery riders to use faster, illegal electric vehicles to complete more orders, while also creating wider...

19 Aug 2026

London’s Cycleway network has grown five-fold over the past decade to 450km, but cycling industry campaigners say more needs to be done across the UK to replicate the progress made in the...

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ACT parent company Bira welcomes Chancellor's action on unfair trade practices

Posted on in Business News , Cycles News

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

Chancellor Trade

This announcement, made by Chancellor Rachel Reeves this week, represents a significant step forward in addressing concerns that Bira has consistently raised on behalf of its members.

Bira has been campaigning for independent retailers, including many in the cycling sector, over concerns about the damaging impact of cheap imports entering the UK duty-free and often avoiding VAT, creating unfair competition with responsible UK-based retailers.

The Chancellor's decision to review the customs treatment of Low Value Imports – which currently allows goods valued at £135 or less to be imported without paying customs duty – directly addresses one of our key concerns. This system has disadvantaged British retailers by allowing international companies to undercut them, affecting high streets and specialist sectors like independent bike shops across the nation.

Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "This announcement validates what Bira has been pushing for on behalf of its members. Since our October conference, the association has been working closely with BHETA and RAVAS – organisations aligned with Bira's thinking – to bring these issues to the government's attention. It is pleasing that the government has been listening and is now taking action.

"While this announcement is welcome, Bira urges the government to act quickly and decisively. The association will continue to push on these issues as it looks to protect the interests of hard-working independent retailers across the UK."

The government's package of support includes increased assistance for businesses to report unfair practices, improved monitoring of trade data, and an acceleration of measures to deter import surges. These steps will help protect independent retailers, including cycle shops, who form the backbone of our high streets and local communities.

Beyond the issue of duty-free imports, Bira continues to advocate for action on VAT avoidance. Online marketplaces must be held accountable for collecting VAT from sellers, as they are legally responsible for doing so. The safety concerns associated with many imported products, such as those related to cycling equipment, also remain a significant issue that requires addressing.

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