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22 Oct 2026

Bira is urging businesses of all sizes to check their websites are protected, following a warning about a critical security flaw affecting PHP.

21 Oct 2026

Independent retailers, including cycle shops and IBDs, face a looming cost crisis unless the Chancellor acts in the Budget, ACT parent company Bira has warned.

20 Oct 2026

The E-Bike Positive scheme has won the Cycle Advocacy of the Year award at the 2026 BikeBiz Awards, recognising its work to improve e-bike safety, raise standards and help consumers identify...

16 Oct 2026

ACT parent company Bira has welcomed plans to make online marketplaces collect VAT but warns that proposed exemptions could undermine the crackdown.

14 Oct 2026

A strong security setup can help retailers reduce the risk of repeat incidents and protect their insurability. Joanna Evans, Head of Bikmo for Business, explains in the next instalment of a...

13 Oct 2026

Several e-bikes have been rejected at the UK border in recent weeks after checks found serious safety and compliance problems, including fire risks, inadequate documentation and components.

12 Oct 2026

The ACT is hosting an online retailer support session on Thursday 22 October at 10:30am to help independent bicycle dealers affected by the administration of Accell Group UK.
 

9 Oct 2026

E-Bike Positive has gained further recognition from MPs, Government ministers and Transport for London (TfL), strengthening its position as a safety trust mark helping consumers identify safe,...

8 Oct 2026

Deliveroo is piloting new speed and GPS technology to identify riders using illegal e-bikes, with riders found to be repeatedly travelling at sustained speeds beyond the...

1 Oct 2026

Europe will need around 105,000 additional bike mechanics by 2032, according to new industry analysis which says the sector is already 45,000 mechanics short of meeting current demand.

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ACT parent company Bira welcomes Chancellor's action on unfair trade practices

Posted on in Business News , Cycles News

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

Chancellor Trade

This announcement, made by Chancellor Rachel Reeves this week, represents a significant step forward in addressing concerns that Bira has consistently raised on behalf of its members.

Bira has been campaigning for independent retailers, including many in the cycling sector, over concerns about the damaging impact of cheap imports entering the UK duty-free and often avoiding VAT, creating unfair competition with responsible UK-based retailers.

The Chancellor's decision to review the customs treatment of Low Value Imports – which currently allows goods valued at £135 or less to be imported without paying customs duty – directly addresses one of our key concerns. This system has disadvantaged British retailers by allowing international companies to undercut them, affecting high streets and specialist sectors like independent bike shops across the nation.

Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "This announcement validates what Bira has been pushing for on behalf of its members. Since our October conference, the association has been working closely with BHETA and RAVAS – organisations aligned with Bira's thinking – to bring these issues to the government's attention. It is pleasing that the government has been listening and is now taking action.

"While this announcement is welcome, Bira urges the government to act quickly and decisively. The association will continue to push on these issues as it looks to protect the interests of hard-working independent retailers across the UK."

The government's package of support includes increased assistance for businesses to report unfair practices, improved monitoring of trade data, and an acceleration of measures to deter import surges. These steps will help protect independent retailers, including cycle shops, who form the backbone of our high streets and local communities.

Beyond the issue of duty-free imports, Bira continues to advocate for action on VAT avoidance. Online marketplaces must be held accountable for collecting VAT from sellers, as they are legally responsible for doing so. The safety concerns associated with many imported products, such as those related to cycling equipment, also remain a significant issue that requires addressing.

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