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The City of London Police’s dedicated Cycling Team has seized more than 800 non-compliant e-bikes and e-motorbikes since launching in 2023, with the specialist unit adapting its tactics as...

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4 Aug 2026

The Association of Cycle Traders (ACT) and the Bicycle Association (BA) are delighted to announce that the E-Bike Positive campaign has been shortlisted in the Cycle Advocacy category at the...

4 Aug 2026

The Metropolitan Police have seized more than 2,500 illegal electric bikes and e-scooters so far this year – already exceeding the total number seized during the whole of 2025.

3 Aug 2026

The Bikeability Trust has launched Cycles for Children, a new national fundraising appeal designed to help children continue cycling after completing their Bikeability training.

27 Jul 2026

 What is Sofa to Saddle? Think couch to 5K but with bikes! Sofa to Saddle is the new app that is going to have everyone talking, and cycling.
 

24 Jul 2026

Cycle finance values rose by almost 18% year on year in Q2 2026, according to new data from ACT service partner V12 Retail Finance, suggesting consumers continue to make higher-value cycling...

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ACT parent company Bira warns of 'Atrocious April' as shop price inflation rises

Posted on in Business News , Cycles News

Bira has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

London Street Night

Speaking about the report, which can be downloaded from the BRC website, Bira highlighted that while overall shop prices remain in deflation, the acceleration of food inflation poses significant challenges for both retailers and consumers, including independent cycling retailers, who continue to navigate a difficult trading environment.

Also reported:

    • Shop price inflation increased to -0.4% year on year in March, against a decline of -0.7% in February. This is above the 3-month average of -0.6%.
    • Non-Food inflation increased to -1.9% year on year in March, against a decline of -2.1% in February. This is in line with the 3-month average of -1.9%.
    • Food inflation increased to 2.4% year on year in March, against growth of 2.1% in February. This is above the 3-month average of 2.0%.
    • Fresh Food inflation decreased to 1.4% year on year in March, against growth of 1.5% in February. This is above the 3-month average of 1.3%.
    • Ambient Food inflation increased to 3.7% year on year in March, against growth of 2.8% in February. This is above the 3-month average of 3.0%.
Andrew Goodacre, CEO of Bira
Andrew Goodacre, CEO of Bira

Andrew Goodacre, CEO of Bira, said: "The retail market continues to show a concerning split with essential categories such as food showing increased inflation while non-essential sectors are forced into deflation to drive sales. Food inflation has a disproportionate impact on consumer spending habits, significantly reducing demand for non-food items that many independent retailers specialise in.

"We're facing what can only be described as an 'Atrocious April' for independent retailers. Non-food shops, including independent cycling retailers, are already experiencing deflation and reduced margins, and will now see costs rise by inflation-busting amounts – business rates up by 140% and the National Living Wage increasing by 6.7%. The Spring Statement did nothing to bolster consumer confidence. It's an 'Awful April' for consumers, but an even more atrocious one for independent retailers."

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