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24 Apr 2026

Cycling enthusiasts across the UK are being invited to vote for their favourite independent bike shop as the first ever Local Bike Shop Awards enters its final stage.

19 Apr 2026

From our many brilliant entries down to 8 finalists, the judging panel will be evaluating and championing independent bike shops up and down the country that make an impact in their...

17 Apr 2026

The Bikeability Trust is set to receive £78 million as part of a £108 million Government funding package to boost walking, wheeling and cycling across England, marking the largest...

17 Apr 2026

An independent bike shop has reopened its doors less than 24 hours after a ram raid saw around £40,000 worth of stock stolen and a further £50,000 in damage caused to the premises.

16 Apr 2026

The ACT is urging independent bike shops to enter the first ever Local Bike Shop Awards before entries close on Sunday 19th April.

16 Apr 2026

Consumer finance is entering a new phase in the UK, shaped by tighter regulation, evolving customer expectations, and increased scrutiny on outcomes. We’ve explained the key things you...

10 Apr 2026

It’s easy to forget the moment your love for bike shops began. Mat Clark, owner of BRINK - a UK-based business specialising in cycling retail, brand strategy, and industry insight -...

8 Apr 2026

Bike frame and fork protection specialists BikeWrap has confirmed its sponsorship of the Cytech Pub Quiz, part of the build up to Local Bike Shop Week next month.

2 Apr 2026

Bikebook has announced a new integration with Shopify

1 Apr 2026

An awards scheme celebrating independent bike shops that go above and beyond for their communities launches this week.

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ACT parent company Bira warns of 'Atrocious April' as shop price inflation rises

Posted on in Business News , Cycles News

Bira has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

London Street Night

Speaking about the report, which can be downloaded from the BRC website, Bira highlighted that while overall shop prices remain in deflation, the acceleration of food inflation poses significant challenges for both retailers and consumers, including independent cycling retailers, who continue to navigate a difficult trading environment.

Also reported:

    • Shop price inflation increased to -0.4% year on year in March, against a decline of -0.7% in February. This is above the 3-month average of -0.6%.
    • Non-Food inflation increased to -1.9% year on year in March, against a decline of -2.1% in February. This is in line with the 3-month average of -1.9%.
    • Food inflation increased to 2.4% year on year in March, against growth of 2.1% in February. This is above the 3-month average of 2.0%.
    • Fresh Food inflation decreased to 1.4% year on year in March, against growth of 1.5% in February. This is above the 3-month average of 1.3%.
    • Ambient Food inflation increased to 3.7% year on year in March, against growth of 2.8% in February. This is above the 3-month average of 3.0%.
Andrew Goodacre, CEO of Bira
Andrew Goodacre, CEO of Bira

Andrew Goodacre, CEO of Bira, said: "The retail market continues to show a concerning split with essential categories such as food showing increased inflation while non-essential sectors are forced into deflation to drive sales. Food inflation has a disproportionate impact on consumer spending habits, significantly reducing demand for non-food items that many independent retailers specialise in.

"We're facing what can only be described as an 'Atrocious April' for independent retailers. Non-food shops, including independent cycling retailers, are already experiencing deflation and reduced margins, and will now see costs rise by inflation-busting amounts – business rates up by 140% and the National Living Wage increasing by 6.7%. The Spring Statement did nothing to bolster consumer confidence. It's an 'Awful April' for consumers, but an even more atrocious one for independent retailers."

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