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1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

25 Nov 2025

Longstanding independent Ipswich bike shop Elmy Cycles has installed brand-new doors and adjusted its layout, thanks to funding from Ipswich Borough Council under the Town Fund Grant Scheme.

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure...

24 Nov 2025

Belhaven Bikes has announced the winner of its 20th anniversary prize draw, celebrating two decades in business.

21 Nov 2025

 Following numerous requests from members, here is an update on the speculation surrounding possible changes to the Cycle to Work scheme.

18 Nov 2025

Independent retailers are warning that proposed changes to the Cycle to Work scheme risk deepening pressures already felt on the shop floor. Writing on LinkedIn just under a week ago, A&S...

17 Nov 2025

Cycling industry bodies have reacted with alarm to reports that the Government is considering re-introducing a spending cap on Cycle to Work purchases, a proposal expected to be examined as part...

13 Nov 2025

The ACT will exhibit at COREbike for the first time in 2026, further strengthening its presence across the UK cycle industry.

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The ACT are asking pledgers to share images of their E-Bike Positive retail assets

Posted on in Business News , Cycles News

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

E-bike Positive Assets

The materials have been designed to help promote responsible e-bike sales and fire safety awareness and should have now landed in the stores of all those that pledged.

The ACT are keen to see how shops are using these materials instore and are encouraging pledgers to share images across the associations social channels to showcase the commitment to the campaign.

Any shops that haven’t signed up yet can visit eBikePositive.co.uk to join the pledge and access these valuable resources.

The E-bike Positive campaign, launched by ACT alongside key industry partners, encourages retailers to prioritise safe e-bike sales, including battery safety and responsible product sourcing, with the assets created to help reinforce trust with customers and support a safer, more informed marketplace.

The ACT urge any members displaying the assets to post pictures on their social media feeds, tagging in the ACT and E-bike Positive, as well as sharing them with the association via email.

You can send your images to info@actsmart.biz or post online and tag the ACT and E-bike Positive.

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