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22 Oct 2026

Bira is urging businesses of all sizes to check their websites are protected, following a warning about a critical security flaw affecting PHP.

21 Oct 2026

Independent retailers, including cycle shops and IBDs, face a looming cost crisis unless the Chancellor acts in the Budget, ACT parent company Bira has warned.

20 Oct 2026

The E-Bike Positive scheme has won the Cycle Advocacy of the Year award at the 2026 BikeBiz Awards, recognising its work to improve e-bike safety, raise standards and help consumers identify...

16 Oct 2026

ACT parent company Bira has welcomed plans to make online marketplaces collect VAT but warns that proposed exemptions could undermine the crackdown.

14 Oct 2026

A strong security setup can help retailers reduce the risk of repeat incidents and protect their insurability. Joanna Evans, Head of Bikmo for Business, explains in the next instalment of a...

13 Oct 2026

Several e-bikes have been rejected at the UK border in recent weeks after checks found serious safety and compliance problems, including fire risks, inadequate documentation and components.

12 Oct 2026

The ACT is hosting an online retailer support session on Thursday 22 October at 10:30am to help independent bicycle dealers affected by the administration of Accell Group UK.
 

9 Oct 2026

E-Bike Positive has gained further recognition from MPs, Government ministers and Transport for London (TfL), strengthening its position as a safety trust mark helping consumers identify safe,...

8 Oct 2026

Deliveroo is piloting new speed and GPS technology to identify riders using illegal e-bikes, with riders found to be repeatedly travelling at sustained speeds beyond the...

1 Oct 2026

Europe will need around 105,000 additional bike mechanics by 2032, according to new industry analysis which says the sector is already 45,000 mechanics short of meeting current demand.

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The ACT are asking pledgers to share images of their E-Bike Positive retail assets

Posted on in Business News , Cycles News

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

E-bike Positive Assets

The materials have been designed to help promote responsible e-bike sales and fire safety awareness and should have now landed in the stores of all those that pledged.

The ACT are keen to see how shops are using these materials instore and are encouraging pledgers to share images across the associations social channels to showcase the commitment to the campaign.

Any shops that haven’t signed up yet can visit eBikePositive.co.uk to join the pledge and access these valuable resources.

The E-bike Positive campaign, launched by ACT alongside key industry partners, encourages retailers to prioritise safe e-bike sales, including battery safety and responsible product sourcing, with the assets created to help reinforce trust with customers and support a safer, more informed marketplace.

The ACT urge any members displaying the assets to post pictures on their social media feeds, tagging in the ACT and E-bike Positive, as well as sharing them with the association via email.

You can send your images to info@actsmart.biz or post online and tag the ACT and E-bike Positive.

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