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4 Aug 2026

The Association of Cycle Traders (ACT) and the Bicycle Association (BA) are delighted to announce that the E-Bike Positive campaign has been shortlisted in the Cycle Advocacy category at the...

4 Aug 2026

The Metropolitan Police have seized more than 2,500 illegal electric bikes and e-scooters so far this year – already exceeding the total number seized during the whole of 2025.

3 Aug 2026

The Bikeability Trust has launched Cycles for Children, a new national fundraising appeal designed to help children continue cycling after completing their Bikeability training.

27 Jul 2026

 What is Sofa to Saddle? Think couch to 5K but with bikes! Sofa to Saddle is the new app that is going to have everyone talking, and cycling.
 

24 Jul 2026

Cycle finance values rose by almost 18% year on year in Q2 2026, according to new data from ACT service partner V12 Retail Finance, suggesting consumers continue to make higher-value cycling...

23 Jul 2026

West Midlands Police has dropped charges and reimbursed the owner of a £6,500 e-bike after admitting a test used to seize and destroy the legally compliant machine was inaccurate,...

23 Jul 2026

ACT parent company Bira has called for wider business rates relief for the high street. It comes after pubs, clubs and live music venues were handed a further 20% cut.

21 Jul 2026

There has never been a better time for local bike shop owners to invest in the next generation of cycle technicians. Here’s how your shop can benefit from the government’s new youth...

15 Jul 2026

The ACT has welcomed new rules protecting Buy-Now, Pay-Later shoppers, which came into force this week.

14 Jul 2026

New polling reveals the public cannot tell a road-legal e-bike from a non-road-legal one, as the two main cycle industry bodies, the Bicycle Association (BA) and the ACT, launch a new safety...

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The ACT are asking pledgers to share images of their E-Bike Positive retail assets

Posted on in Business News , Cycles News

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

E-bike Positive Assets

The materials have been designed to help promote responsible e-bike sales and fire safety awareness and should have now landed in the stores of all those that pledged.

The ACT are keen to see how shops are using these materials instore and are encouraging pledgers to share images across the associations social channels to showcase the commitment to the campaign.

Any shops that haven’t signed up yet can visit eBikePositive.co.uk to join the pledge and access these valuable resources.

The E-bike Positive campaign, launched by ACT alongside key industry partners, encourages retailers to prioritise safe e-bike sales, including battery safety and responsible product sourcing, with the assets created to help reinforce trust with customers and support a safer, more informed marketplace.

The ACT urge any members displaying the assets to post pictures on their social media feeds, tagging in the ACT and E-bike Positive, as well as sharing them with the association via email.

You can send your images to info@actsmart.biz or post online and tag the ACT and E-bike Positive.

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