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25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

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Bira comments after BRC release Sensormatic IQ Footfall Monitor Report for December

Posted on in Business News , Cycles News

ACT parent company Bira has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs continue to rise.

Rain Bench UK

The latest BRC-Sensormatic IQ Footfall Monitor report revealed decreases across most retail locations:

  • Total UK retail footfall decreased by 2.2% (YoY)
  • High Street footfall decreased by 2.7% (YoY)
  • Shopping Centre footfall decreased by 3.3% (YoY)
  • Retail Park footfall remained flat at 0.0% (YoY)
Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "These figures paint a worrying picture of the challenges facing independent retailers. The decline in footfall during the crucial Christmas trading period is particularly concerning, as this is typically when retailers need to generate the revenue that will see them through the quieter months ahead. Looking ahead to 2025, we see little reason for optimism unless the government takes decisive action.

"With retailers facing increases in National Insurance contributions, National Living Wage, and business rates, many independent stores will struggle to maintain viability. We urgently call on the government to reconsider the planned business rates increase for small retailers – this could be the difference between survival and closure for many independents on our high streets."

The challenges currently faced by independent cycling retailers and the bike industry as a whole have also been brought into sharp focus following news of folding bike manufacturer Brompton's sharp decline in profits, falling from £10.7 million to just £4,600 in the year to April 2024. CEO Will Butler-Adams attributed the dramatic fall in profits to lower-than-expected bike sales and delays in cost reductions due to fixed commitments.

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