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22 Oct 2026

Bira is urging businesses of all sizes to check their websites are protected, following a warning about a critical security flaw affecting PHP.

21 Oct 2026

Independent retailers, including cycle shops and IBDs, face a looming cost crisis unless the Chancellor acts in the Budget, ACT parent company Bira has warned.

20 Oct 2026

The E-Bike Positive scheme has won the Cycle Advocacy of the Year award at the 2026 BikeBiz Awards, recognising its work to improve e-bike safety, raise standards and help consumers identify...

16 Oct 2026

ACT parent company Bira has welcomed plans to make online marketplaces collect VAT but warns that proposed exemptions could undermine the crackdown.

14 Oct 2026

A strong security setup can help retailers reduce the risk of repeat incidents and protect their insurability. Joanna Evans, Head of Bikmo for Business, explains in the next instalment of a...

13 Oct 2026

Several e-bikes have been rejected at the UK border in recent weeks after checks found serious safety and compliance problems, including fire risks, inadequate documentation and components.

12 Oct 2026

The ACT is hosting an online retailer support session on Thursday 22 October at 10:30am to help independent bicycle dealers affected by the administration of Accell Group UK.
 

9 Oct 2026

E-Bike Positive has gained further recognition from MPs, Government ministers and Transport for London (TfL), strengthening its position as a safety trust mark helping consumers identify safe,...

8 Oct 2026

Deliveroo is piloting new speed and GPS technology to identify riders using illegal e-bikes, with riders found to be repeatedly travelling at sustained speeds beyond the...

1 Oct 2026

Europe will need around 105,000 additional bike mechanics by 2032, according to new industry analysis which says the sector is already 45,000 mechanics short of meeting current demand.

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Bira comments after BRC release Sensormatic IQ Footfall Monitor Report for December

Posted on in Business News , Cycles News

ACT parent company Bira has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs continue to rise.

Rain Bench UK

The latest BRC-Sensormatic IQ Footfall Monitor report revealed decreases across most retail locations:

  • Total UK retail footfall decreased by 2.2% (YoY)
  • High Street footfall decreased by 2.7% (YoY)
  • Shopping Centre footfall decreased by 3.3% (YoY)
  • Retail Park footfall remained flat at 0.0% (YoY)
Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "These figures paint a worrying picture of the challenges facing independent retailers. The decline in footfall during the crucial Christmas trading period is particularly concerning, as this is typically when retailers need to generate the revenue that will see them through the quieter months ahead. Looking ahead to 2025, we see little reason for optimism unless the government takes decisive action.

"With retailers facing increases in National Insurance contributions, National Living Wage, and business rates, many independent stores will struggle to maintain viability. We urgently call on the government to reconsider the planned business rates increase for small retailers – this could be the difference between survival and closure for many independents on our high streets."

The challenges currently faced by independent cycling retailers and the bike industry as a whole have also been brought into sharp focus following news of folding bike manufacturer Brompton's sharp decline in profits, falling from £10.7 million to just £4,600 in the year to April 2024. CEO Will Butler-Adams attributed the dramatic fall in profits to lower-than-expected bike sales and delays in cost reductions due to fixed commitments.

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