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25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

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2024 year in review: A message from ACT Director Jonathan Harrison

Posted on in Business News , Cycles News

Director of the ACT Jonathan Harrison has praised the "resilience and adaptability" of the ACT and its members in an end of year message.

You can read the message in full below.

 


 

ACT Director Jonathan Harrison
ACT Director Jonathan Harrison

Dear Members,

With 2024 coming to an end, I’d like to take a moment to look back on the year gone by. It’s no secret that this year has presented significant challenges for our industry. Trading conditions have been challenging, and while recovery may take time, I believe we are starting to see signs of improvement as we head into 2025.

Despite the headwind, we have made significant progress that demonstrates the resilience and adaptability of the ACT. While there is still work to be done, I’m pleased to share some key highlights from the year:

  • Expansion of Cytech Training: We celebrated the launch of a new Cytech training centre in Dublin, further expanding access to professional mechanic training in Ireland. Additionally, the introduction of Cytech training within the prison system has provided invaluable opportunities for upskilling and rehabilitation.
  • E-Bike Positive Campaign: Alongside key cycling organisations, we launched the E-bike Positive campaign to raise awareness, promote usage and highlight the many benefits of e-bikes across the UK.
  • Cycle to Work Reform: We have worked tirelessly towards positive reforms to the Cycle to Work scheme, especially from a retailer perspective
  • New and Improved Member Services: This year saw the introduction of several new services aimed at supporting your businesses, including:
    • Bikmo Business Insurance and Bikmo Consumer Insurance
    • Workshop by Bikebook
    • Saledock
    • Renticy
    • Improved HR, Health & Safety and Commercial legal support partner WorkNest
    • Continued partnerships with long-standing providers such as V12 Retail Finance and Global Payments
  • A Stronger ACT Team: We have strengthened our team to ensure we are robust, responsive, and ready to support our members through every challenge and opportunity.

Looking Ahead to 2025

While the past year has been challenging, the foundations we have built give us reason to be hopeful for the future. The ACT will continue to advocate for your interests, provide essential services, and champion the cycling industry as we work together to create a more prosperous year ahead.

Thank you for your continued trust, commitment, and passion for cycling. We look forward to supporting you as we move into 2025.

Wishing you all a very merry Christmas, and a successful new year!

 

Best regards,

Jonathan Harrison
Director
Association of Cycle Traders (ACT)

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