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9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

25 Nov 2025

Longstanding independent Ipswich bike shop Elmy Cycles has installed brand-new doors and adjusted its layout, thanks to funding from Ipswich Borough Council under the Town Fund Grant Scheme.

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure...

24 Nov 2025

Belhaven Bikes has announced the winner of its 20th anniversary prize draw, celebrating two decades in business.

21 Nov 2025

 Following numerous requests from members, here is an update on the speculation surrounding possible changes to the Cycle to Work scheme.

18 Nov 2025

Independent retailers are warning that proposed changes to the Cycle to Work scheme risk deepening pressures already felt on the shop floor. Writing on LinkedIn just under a week ago, A&S...

17 Nov 2025

Cycling industry bodies have reacted with alarm to reports that the Government is considering re-introducing a spending cap on Cycle to Work purchases, a proposal expected to be examined as part...

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Former British racing cyclist among industry leaders featuring on new podcast series around the future of cycling

Posted on in Business News , Cycles News

A former British cyclist, a host of CEOs and industry leaders are sharing their thoughts on the future of the cycling industry as part of a revealing new series launched by the Ride to Success Podcast.

Ride to Success Podcast

Former British racing cyclist and current Eurosport commentator and CANYON//SRAM Sporting Director Dani Christmas is set to be on an upcoming episode of the podcast series, which focuses on what cycling companies prioritise in terms of branding, the content creator economy's impact on cycling, and how the industry will evolve over the next five years.

Also on the podcast series, which was launched last month, are Mark Sutton (Managing Editor, Cycling Electric), Inigo Hawkings (Content Creator & Cyclist), and Alberto Fonte (Founder & CEO, Udog).

Promoting the podcast, the Ride to Success Podcast said: “The Ride to Success Podcast offers unparalleled insights into how the cycling industry is adapting to new media trends and the evolving sponsorship landscape. With a focus on emerging opportunities and potential obstacles, this series equips listeners with the knowledge they need to stay ahead in a competitive and ever-changing industry.”

Each episode lasts between 8 and 20 minutes, delivering sharp insights from industry leaders. Perfect for coffee breaks or quick lunch listens, the series launched on Monday, 25th November, and is now available on Spotify, Apple Podcasts, and YouTube.

Episodes and Guest Line-Up:

  • 25th November: Mark Sutton, Managing Editor, Cycling Electric
  • 26th November: Andrew Richardson, Founder, Avelon
  • 27th November: Oskar Scarsbrook, Communications Director, Human Powered Health Cycling
  • 28th November: Stefan van der Fluit, Founder & CEO, Flowbio
  • 29th November: Sven Thiele, Founder & CEO, Hotchillee
  • 2nd December: James Vickers, Endurance Sports Marketer
  • 3rd December: Jordi Pujol Rabasseda, Co-founder, Athletic Affair
  • 4th December: Inigo Hawkings, Content Creator & Cyclist
  • 5th December: Alberto Fonte, Founder & CEO, Udog
  • 6th December: Tobias Dahlhaus, Account Director, Leo Burnett
  • UPCOMING: 9th December: Dani Christmas, Eurosport Commentator & Sporting Director, CANYON//SRAM

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