This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 1-10 of 907


9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

Back to news menu

Independent, Retailer, Cyclesense, Rebrand, Online, Growth, bike, shop, local, nationally, cycling, national, ecommerce

Posted on in Business News , Cycles News

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

Recyk yBike Fundraiser

The store, which is a member of ACT and the British Independent Retailers Association (Bira), has revealed the fresh visual identity which it says will embrace the future, while still honouring its roots as a family-run business.

Established in 1991 by David Stainthorpe, CycleSense is recognised as the oldest and largest independent retailer on Tadcaster High Street in Yorkshire. The store’s rebrand is part of a strategic effort to connect its e-commerce platform, which has expanded nationally in recent years, with a personalised local service that Tadcaster residents have come to expect.

John Stainthorpe, who now runs the business alongside his brother Paul after their parents retired in 2020, said: “Our new identity reflects both where we’ve come from and where we’re headed. We’re a family business rooted in Tadcaster, but also one that’s growing rapidly through our online presence.

“Our online business has really taken off, and we want the new look to reflect the trust and quality people associate with Cyclesense, whether they visit us in-store or online.”

The rebrand arrives at a pivotal moment for Cyclesense, which started as a modest market stall with just £600 worth of stock, as the shop continues to grow it’s digital platforms. The independent retailer has also expanded its presence on Tadcaster high street, having moved to a bigger premises from its original unit in 2001 as well as opening a specialist kids bike showroom.

The British Independent Retailers Association (Bira) is a membership group supporting independent shops, hospitality and service retail businesses throughout the UK. Bira brought ACT into its group of retailers earlier in March 2023.

For more information and to view the new branding, visit www.cyclesense.co.uk or visit the high street stores in Tadcaster.

Back to news menu

Useful links

If you have any other queries please contact us.