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8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling...

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow...

2 May 2025

Could the UK cycling industry be showing signs of renewed momentum? Following a challenging period marked by falling sales and overstocked inventories, overall trends and sales figures from...

2 May 2025

The Netherlands is set to legalise electric scooters and other light electric vehicles on public roads from July 2025, provided they are registered and display a license plate.

30 Apr 2025

The ACT has welcomed the announcement of a parliamentary inquiry into e-bike products not meeting safety regulations, which has been launched “in context of dangerous low-quality e-bike...

29 Apr 2025

Edinburgh has been named the UK’s top city for bike commuting, with 10.00% of its workforce choosing to cycle to work, according to new research.

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

15 Apr 2025

Retail Crime Remains Alarming - Bira's Latest Survey Reveals Urgent Need for Action

11 Apr 2025

Bira has cautiously welcomed the Prime Minister's announcement this week on plans to put 'thousands of Bobbies back on the Beat' with a new neighbourhood policing guarantee.

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Retailers urged to sign-up as media shows increasing interest in E-Bike Positive campaign

Posted on in Business News , Cycles News

Major media outlets, including the BBC and Sky News, as well as regional and cycling-focused media to the growing  have been giving significant coverage to E-Bike Positive, the largest-ever national campaign dedicated to e-bike battery safety and consumer education that is aiming to put the record straight and help consumers make safer electric bike purchases.

Jonathan Harrison

Jonathan Harrison, Director of the Association of Cycle Traders, appeared on BBC Scotland’s nightly current affairs programme, “The Nine” to discuss the campaign, saying:

“Road-legal e-bikes are an excellent solution for modern transportation. They’re eco-friendly, they’re efficient, they reduce congestion, and they make cycling accessible to all abilities. But some people are looking to speed up these products that look like bicycles but are, in fact, better off considered as electric motorbikes.

We welcome any change in legislation that can be passed to prevent these illegal versions, but we are aware as an industry that legislation takes time to pass. So, collectively we have created the E-Bike Alliance and subsequently the E-Bike Positive campaign and we would urge people to find out more and get involved with it.”

The growing media coverage in the campaign provides some balance against ongoing media coverage of fires linked to unsafe e-bikes and chargers, which has been raising public concern and damaging the reputation of all e-bikes. 

“In most cases, these unfortunate incidents are caused not by certified OEM e-bikes but by uncertified, aftermarket, batteries imported to the UK, purchased via online auction sites or unapproved retailers,” continues Harrison. 

“This misconception is jeopardising the growth of e-bikes as a sustainable transport solution and creating challenges in an already tough market.”

The campaign, he says, is a way to distinguish safer, reputable products from the high-risk ones causing these incidents. 

“We need to promote positive and proactive messaging around e-bike safety, addressing recent concerns and emphasising our commitment to consumer well-being. That’s why we are asking bike shops to pledge their commitment and be listed as an E-Bike Positive retailer now.”

SIGN THE PLEDGE NOW

Clickhere for more information.

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