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16 Apr 2026

The ACT is urging independent bike shops to enter the first ever Local Bike Shop Awards before entries close on Sunday 19th April.

10 Apr 2026

It’s easy to forget the moment your love for bike shops began. Mat Clark, owner of BRINK - a UK-based business specialising in cycling retail, brand strategy, and industry insight -...

8 Apr 2026

Bike frame and fork protection specialists BikeWrap has confirmed its sponsorship of the Cytech Pub Quiz, part of the build up to Local Bike Shop Week next month.

2 Apr 2026

Bikebook has announced a new integration with Shopify

1 Apr 2026

An awards scheme celebrating independent bike shops that go above and beyond for their communities launches this week.

30 Mar 2026

ACT parent company Bira has warned that falling retail sales in February are an early sign of consumers reining in their spending amid growing economic uncertainty.

26 Mar 2026

A flagship cycling borough in outer London is poised to lift its eight-year ban on dockless e-bikes, with Waltham Forest Labour Party pledging to introduce a scheme if it retains control of...

26 Mar 2026

Bira has welcomed the government's £319 million investment in high street revitalisation, while warning that without reform of business rates and action on overseas imports, many high...

19 Mar 2026

This one's sobering: 42% of small businesses reported a cyber breach in 2024, according to the National Cyber Security Centre. And it's not just massive corporations being targeted. It's small,...

19 Mar 2026

The Chancellor held a roundtable discussion on a future high street strategy last week, with Bira the sole voice representing smaller retail businesses. Read an update on Bira's place at a...

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Almost 2 million people on low income or not in employment want to cycle, but are “effectively excluded”, finds Sustrans research

Posted on in Business News , Cycles News

A report from active travel charity Sustrans has found that a total of 1.9 million, or 38 per cent of people on a low income or not in employment want to cycle, or cycle more, but are priced out of the activity and its benefits due to the high costs and the lack of discount offers such available, with Sustrans recommending a “parallel initiative” to Cycle to Work to end “cycling inequality” and bring in economic benefits of up to £60 million.

Cycle to work

The Cycle to Work scheme was initially launched in 1999 by the UK Government and currently offers millions of people discounts of up to 40 per cent when buying a new bike and additional safety gear such as locks and helmets. However, people on a low or no income are excluded as they do not meet the scheme’s entry criteria.

The research found that of those in the working age (16-65 years old) and without a job, or employed but earning less than £17,000 per year, 14 per cent (1.6 million) people would be “very likely” to use a voucher scheme providing 40 per cent off retail cost, while 18 per cent (2 million) of those not in employment said they would use a cycle to get to and from work if they find a job in the future.

Xavier Brice, CEO of Sustrans, said: “A new UK Government brings new opportunities. Their focus on the economy, opportunity and health is critical, and integrating transport with walking, wheeling and cycling must be a part of this. To include those at all economic levels in this is a priority, or we risk leaving two million people to the dangers of transport poverty.”

While only 30 per cent of people on a low income or not in employment have access to a cycle, data from Sustrans’ Walking and Cycling Index found that 59 per cent of people in professional occupations on the other hand have access to a cycle.

The scheme’s modelling reveals a 40 per cent discount voucher - aligned to the discounts available via Cycle to Work - would have an annual economic benefit of £60 million, at a cost of just £18 million. By improving people’s health and wellbeing, the scheme will reduce costs to the NHS and thousands of sick days will be prevented. It will improve access to work and education opening opportunities and boosting the local economy.

Brice continued: “The opportunity to get more people cycling is right here for the taking. The Cycle to Work scheme has existed for 25 years. Why shouldn’t the same opportunities be extended to the people that need it most — now?

Using the Cycling Opportunity voucher scheme, we can tackle this inequality together and enjoy the benefits together too; for our bank accounts, our NHS and our environment.”

The walking, cycling and wheeling charity said: “The UK has 11.7 million people earning less than £17,000 per year or not in employment. People in this group are much less likely to have access to a car compared to the general population. For those who do, rising costs are making it unaffordable to run.”

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