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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Demand for bikes soars following Olympic cycling events, new research suggests.

Posted on in Business News , Cycles News

Demand for bikes has soared following Britain’s strong performance in the Olympic cycling events in Paris, new research suggests.

Olympic

Halfords said that over the course of the games in Paris, its bike website was visited over half a million times, 12% more than in the run-up to the events.

Searches for models such as a BMX saw bigger increases, while interest in women’s bikes generally, rose by 25% compared to 15% for men, according to the report.

Katie Begley, head of cycling at Halfords, said: “We saw a very clear spike in demand for bikes over the course of the games in Paris.

“As the largest bike retailer in the UK, an increase of 12% – and up to a quarter in some categories – is very significant.

“It’s clear the increase was down to the games, as the categories we saw the largest rises in were those prominently featured in television coverage over the period.”

 

Have you seen an increase in sales following the Olympics? Let us in the poll below. 

 

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