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8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling...

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow...

2 May 2025

Could the UK cycling industry be showing signs of renewed momentum? Following a challenging period marked by falling sales and overstocked inventories, overall trends and sales figures from...

2 May 2025

The Netherlands is set to legalise electric scooters and other light electric vehicles on public roads from July 2025, provided they are registered and display a license plate.

30 Apr 2025

The ACT has welcomed the announcement of a parliamentary inquiry into e-bike products not meeting safety regulations, which has been launched “in context of dangerous low-quality e-bike...

29 Apr 2025

Edinburgh has been named the UK’s top city for bike commuting, with 10.00% of its workforce choosing to cycle to work, according to new research.

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

15 Apr 2025

Retail Crime Remains Alarming - Bira's Latest Survey Reveals Urgent Need for Action

11 Apr 2025

Bira has cautiously welcomed the Prime Minister's announcement this week on plans to put 'thousands of Bobbies back on the Beat' with a new neighbourhood policing guarantee.

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ACT member teams up with Swytch to offer conversion of pedal bikes into EV bicycles

Posted on in Business News , Cycles News

A Norwich cycle shop is offering commuters the chance to turn their regular pedal bikes into high tech e-bikes.

Bicycle Links

ACT member Bicycle Links has teamed up with Swytch to bring the  combination of pedal power and EV bicycles to Norwich. The company also claims it can do so in less than 30 minutes. 

Corrinne, of Bicycle Links, said the business was contacted by the Colton-based technology company and partnered up in March last year.

"They were looking to partner with local bike shops and offered us the opportunity to stock their electric bike conversion kits" she said.

"Our main aim is always to sell purpose-built electric bikes, but these aren't affordable for everyone.

"We believe cycling should be affordable and the Swytch kit means people can convert the bike they already own.

"The kit comes with a new front wheel which contains the motor. t also includes the battery mount, a display unit and the pedal sensor.  The pedal sensor is connected to the left-side crank - which attaches the pedal to the bicycle - so when you pedal, the motor kicks in. They're very easy to fit, within 30 minutes like we say, so we've even had some customers fit them at home, but we also offer fitting. The kit doesn't fundamentally change the bicycle either so if a customer wants to remove the Swytch kit they can."

The attachment will cost cyclists  £100. 

Corrinne added: "We've sold about 10 kits, fitting around six, but the summer sale has been very popular, and we have more kits on the way."

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